One of the biggest concerns that we hear from luxury real estate marketing professionals is the fear of narrowing their niche to the top tier price range homes because it may alienate some of their friends or previous clients in lower price homes.

DO YOU KNOW TODAY’S REAL ESTATE CUSTOMER?

The National Association of Realtors® recently published its 2012 Profile of Home Buyers and Sellers — 120 pages of great information about our customers. If you haven’t taken time to read it I highly recommend you do.

But buried deep within those pages are what might be the two most important statements in the entire report. Not only are they…

A major part of our luxury real estate personal and company branding practice involves developing strategies to help our clients gain or sustain market leadership and also coaching them to execute their strategies. From our perspective, the art of coaching is essentially this:

GET READY FOR THE NEXT BIG HOUSING BOOM!

What if I told you the next five years in real estate could set you up for a massive retirement — much bigger than you probably ever considered? Why? Because real estate is coming back and it’s coming back huge! Every day there’s another news report that real estate is finally beginning to make a huge comeback. Many believe that the current recovery will be just as…

We are excited to announce that The Language of Luxury has been invited by our LOL media partner, Luxe Corp, to cover the Club e-Luxe International Summit in Paris on June 12, 2013. This is the premier annual event on marketing via digital media for the luxury goods and services industry. We will be broadcasting live from Paris online during and after the event.

“How can YOUR marketing message stand out in a sea of very similar communications from your competition who also claim they stand for the same thing?”

HOW MANY HOMEBUYERS ARE IN YOUR MARKET?

Ever wonder how many people are buying and selling homes in your market today? Take a wild guess! Wilder. Now double it. You’re probably still low. I’ll show you exactly how to find your own accurate number.

First you need to log into your MLS and find out how many transactions closed in the last twelve months. Write that number down…