BECOME A RELOCATION PARTNER

Ever get tired of endlessly riding in cars with buyers? Do you ever just feel like you need to be working smarter instead of working harder? Well maybe you can be. Partner with me and let’s open a FavoriteAgent.com relocation office together. Really. If we do it together, we can both add value and provide what the other can’t, and best of all, we can make a lot of money…

RISMedia Partners with Pinnacle Quest Consulting to Manage its Top 5 in Real Estate platform; Appoints Verl Workman as President

We were fortunate to be invited to consult on the local and international marketing of a beautiful luxury residential development project on the east side of San Jose, in the Central Valley of Costa Rica. From the Central Valley it is an hour to an hour and a half drive to either the Caribbean/ Atlantic coast or the Pacific coast. The mild climate is consistently in the low 80’s with relatively low humidity

Most luxury real estate marketing professionals think of branding as a creating a new look for their product or service. But, the realm of branding actually occurs in the minds of your target market. And, it occurs in product or service categories. Whoever comes up “top-of-mind” in a category becomes the market leader.

As a luxury real estate marketing professional you can have a superior value proposition, but will you be able to capture the attention of your ideal client? As the world becomes more democratized with technology, the competition for attention has become one of the biggest marketing challenges. First, you have to capture the attention of your ideal clients, (so they can hear you loud and clear above the din of your competition), and then you have to hold on to it.

One of the key components of strategic branding and marketing, when marketing luxury real estate is thoroughly knowing the mindset of your target market and speaking to them in their language. That is what is known in marketing terms as messaging. When you can communicate your extraordinary promise of value succinctly, i.e., with an economy of words and graphics, and you can do so on an emotional level, with passion, your chances of success increase exponentially.

As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace. It is a great way to establish rapport with a potential client, and to become the go to person for that community. In our previous post,