Pristine and serene are words that best describe one of the most beautiful lakes in America. Yet, Lake Coeur d’Alene in Idaho is just one of 13 magnificent lakes in a mountainous region that includes the towns of Coeur d’Alene, Sandpoint and Hayden Lake. With 5 ski resorts within a short drive of these towns,

So much attention has been paid to get website visitors to find you, but what is going to keep them on your site and keep them coming back so you can capture their leads? In marketing luxury real estate online your website should give the visitor a strong level of confidence that you are the expert, the authority in your field.

You may have heard the phrase, “sticky website” bandied about. It has to do with the time a website visitor says on your website during a given visit. The stickier the site the more time they spend there and the more chance you have for capturing their lead which is important if you want to gain or sustain market leadership as a luxury real estate marketing professional. But, is there point where providing too much information is detrimental to your succcess?

Want some valuable information to share with your contact database, post on your LinkedIn, facebook, add to your website, tweet and get out to every possible social network you can? Here it is!!!  I am posting this again!!!  Everytime I post it, I hear back from several veterans and/or family members who had life changing outcomes.
Every Year I post this information and will continue to do so as long as these programs are viable benefit programs for Veterans and their spouses.  There are two, little known, Veteran benefits available that; …

One of the best venues to understand the marketing arena is by watching the Superbowl. The Superbowl reaches over 90 million viewers, and the advertisers’ intent is to generate “buzz”, and to firmly establish their position in the marketplace. As luxury real estate marketing and brand strategy consultants, we pay close attention to how luxury purveyors are differentiating themselves in their arena.

As a luxury real estate marketing professional you can distinguish yourself from the competition with a great slogan. The slogan is effective when you can distill in a few words the essence of your brand. How are you distinct from your competition?

We keep hearing from the majority of luxury real estate marketing professionals that they don’t have time! And given the condition of the market, they feel they need to do more. Life is out of control. They don’t have time to work on their business (meaning focus on promoting new business) they are so busy working in their business.

How does this apply to luxury real estate marketing? Real estate as a profession is a service business, real estate agents and brokers are service professionals.

From the outside looking in Malibu has a very high profile due, in part, to the paparazzi and the media shining a spotlight on its glamorous surface. Certainly, it is known as getaway for many Hollywood celebrities and titans of business. The sitcom, Two and a Half Men takes place here

Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic history that is at the core of Carmel-by the Sea,

In our previous post, we discussed ease of use for the consumers as one of the important keys to enhance your web site. Once the ready minded consumer contacts you, what is your response time? Availability and response time go hand in hand. If both are not in harmony, the consumer will go on to another site.

As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. Luxury real estate sites need to evolve as consumers become more web-savvy, clearer about what they are looking for and more time-starved.

Another leading trend in the affluent sector that impacts luxury real estate marketing is the growing technology IQ of the affluent consumer. The affluent consumer has become tech savvy, and understands the value of the internet as a source of original knowledge and up to date information.

One of the leading trends in the affluent sector that impacts luxury real estate marketing is the change in how the affluent define luxury. The affluent are becoming “value masters”, the new badge of smart consumers.

From a branding standpoint, there is a huge difference between a trademark and a “Trustmark”. If market leadership is your quest, this distinction is of paramount importance.

Trust is the expectation that promises will be kept.