We keep hearing from the majority of luxury real estate marketing professionals that they don’t have time! And given the condition of the market, they feel they need to do more. Life is out of control. They don’t have time to work on their business (meaning focus on promoting new business) they are so busy working in their business.

How does this apply to luxury real estate marketing? Real estate as a profession is a service business, real estate agents and brokers are service professionals.

From the outside looking in Malibu has a very high profile due, in part, to the paparazzi and the media shining a spotlight on its glamorous surface. Certainly, it is known as getaway for many Hollywood celebrities and titans of business. The sitcom, Two and a Half Men takes place here

Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic history that is at the core of Carmel-by the Sea,

In our previous post, we discussed ease of use for the consumers as one of the important keys to enhance your web site. Once the ready minded consumer contacts you, what is your response time? Availability and response time go hand in hand. If both are not in harmony, the consumer will go on to another site.

As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. Luxury real estate sites need to evolve as consumers become more web-savvy, clearer about what they are looking for and more time-starved.

Another leading trend in the affluent sector that impacts luxury real estate marketing is the growing technology IQ of the affluent consumer. The affluent consumer has become tech savvy, and understands the value of the internet as a source of original knowledge and up to date information.

One of the leading trends in the affluent sector that impacts luxury real estate marketing is the change in how the affluent define luxury. The affluent are becoming “value masters”, the new badge of smart consumers.

From a branding standpoint, there is a huge difference between a trademark and a “Trustmark”. If market leadership is your quest, this distinction is of paramount importance.

Trust is the expectation that promises will be kept.

THANK YOU LETTER TO MY READERS

Beginning a brand new year of real estate, I want to pause and personally thank you for following my blog, participating in our mastermind calls, for reading, commenting, and all the things you do to help us help the agent community. Many of your calls and emails have also been very encouraging to me. I truly appreciate all you do.

This past year…

THANK YOU LETTER TO MY READERS

Beginning a brand new year of real estate, I want to pause and personally thank you for following my blog, participating in our mastermind calls, for reading, commenting, and all the things you do to help us help the agent community. Many of your calls and emails have also been very encouraging to me. I truly appreciate all you do.

This past year…

ALARMING NEW STAT: AGENTS NOW WORK FOR A 26% SPLIT!

I know times are tough, but this one takes the cake. Many agents today are working for the worst commission split in the history of the real estate business. What’s even worse is that in many companies, the agents are competing with each other just for the chance to work for nothing! Here’s how it works.

With the failure of most traditional marketing…

Aspen, Colorado has long been considered a world class ski resort that attracts wealthy and famous visitors who seek the Rocky Mountain high life. Yet, the Aspen lifestyle, as described by locals, evokes a deeper, richer story

A consumer’s first impression of a company or luxury real estate marketing professional is of paramount importance. If you manage to make an indelible positive first impression, your next challenge is to be consistent with every subsequent encounter over time. That is if you want to have a customer for life. Here are a couple examples that illustrate this point.

Sure, Oprah and many other celebs own homes here. But, top celebrity status on Maui belongs to Laird Hamilton, often referred to as the “greatest big wave surfer to have lived”. He is also credited for igniting the popularity of stand up paddling (SUP), a sport that Hamilton says is a return to the traditional Hawaiian way of surfing, as practiced by King Kamehameha almost three hundred years ago.