Broker Tries to Lure Sellers with Segway Promotion

I came across the article above with an idea I hadn’t tried before.

Much has been written about how the dearth of buyers in the housing market has contributed to the anemic sales activity. But, some brokers say, part of the problem is that sellers are keeping homes off the market because they don’t think they’ll get a good price.

To motivate sellers Jay Burnham, a Massachusetts broker, recently came up with another idea: he’s offering sellers a Segway… Highlights below.

• To qualify for the Segway, the home that sells must go for at least $500,000 (the price point at which the cost of the Segway X2 would round out to about 1%), Burnham said. That model sells for about $5,850,         
• Although Burnham has given away only one Segway since starting the promotion in the spring, he says he plans to continue it “until the market turns around.” Four people have called him to inquire about the promotion since he gave away the first machine.