Article Archive
General, International Real Estate, Lead Gen/Prospecting, Real Estate Technology, Social Media/Internet »

Leveraging yourself is one of the key ingredients of any successful entrepreneur. Here are a couple of great tools, both free and paid, that will save you lots of time. And time is money!
A free tool on the internet called Postlets (http://www.Postlets.com) will allow you to post your new real estate listing to 10 different real estate listing and classified websites including Google Base, Zillow, Oodle, Vast, HotPads, Backpage, Trulia, ByOwnerMLS, Enormo, DotHomes, and Frontdoor.
For Social Networking fans, Postlets will put your listing right into your Facebook and MySpace accounts.
Plus, …
Buying & Selling A Home, Economy & Housing Bubble, Mortgages & Loans »
I found this great article in my reading and thought that the subject bears repeating. The Wall Street Journal reports that there are over 100,000 cases that have been filed that are considered “suspect” by the IRS. We all know what happens to suspicious minds.
Advertising/Marketing, General »
Remember back in the 80s when there was something called “Telephone Slamming”? Wikipedia describes this as “an illegal telecommunications practice of changing subscribers’ telephone service without their consent. Slamming became a more visible issue after the deregulation of the telecommunications industry in the mid-1980s, especially after several brutal price wars between the major telecommunications companies.”
Well, in the 2000s, something I like to call “Domain Slamming” started popping up. This was the deceptive practice of sending you a piece of postal mail or fax or email that had the appearance of …
Productivity, Real Estate Technology »
If you don’t know what a Customer Relationship Manager does, how can you know if you need one?
Do you run your business like a business? You’re probably tired of hearing that old question, but it is one of the many things a CRM helps you do better. So what doe s a CRM do? If you want to do the following things, or do them better or faster, then you should be looking at CRM solutions.
Prospecting – get suspects, turn them into prospects, and turn them into sales, by knowing …
Advertising/Marketing, Business Planning, General »
Many of my clients are asking about which Social Media sites to use. With Social Networking being all the buzz, it is important to understand why you want to bother with Social Media. Simply, it is because people will do business with people they like. It is easy to create connections with clients, leads as well as family and friends who can “suggest” you to their extended group of friends. That is what Social Media Marketing is all about.
Not so long ago, I was scheduling in morning and lunchtime meetings …
Advertising/Marketing, General »
“BRETT! WHERE IS MY WEBSITE!!!! OMG!!!!!!!! MY WEBSITE IS GONE, MY WEBSITE IS GONE!!!!! THE SKY IS FALLING!!!!!!!!!! FIRE IN THE MOVIE THEATRE!!!!!! OH THE HUMANITY!!!!!!!!!!!!! SOYLENT GREEN IS PEOPLE… ITS PEOPLLLLLLLLE!!!!!!!!!”
These fun emails or voice mail messages (okay, some are movie quotes) delivered desperately, loudly, frantically and usually on a holiday weekend, come in far more often than I would like. Mostly because someone has ignored an email from the Domain Registrar Company who manages their domain names and has unknowingly let their domain expire. Then their domain name …
Advertising/Marketing, Buying & Selling A Home, Economy & Housing Bubble, General, Real Estate Trends »

Solid Gold Advice
Part of the solutions needed for home owner help during the difficult times that we are in has unfortunately been misused or obtained a bad reputation.
One in 84 homes in the United States received foreclosure notices in the first half of 2009. (RealtyTrac) That is a lot of families and a lot of uproar. Not all of those people want to do a Short Sale or go to foreclosure and not all of them should have to. Loan modifications need to be done more easily and …

