The last installment was more geared toward brokers and team leaders so I will make this one for agents.  I’ll warn you: This strategy will not make you friends, but it will make you money.  If you are like most agents today, you are struggling for sales opportunities.  You know what to do when you find a new customer, and hopefully, you do a great job.  The problem is finding enough customers.
Here’s a great way to find new customers, and it costs almost nothing.  It works best if you have …

Many of you who’ve followed my blog or my training know how I feel about open houses.  I think they are a bad idea.  I should clarify that statement.  I believe that there is one single instance in which you should consider an open house: continuously until it sells.  I’ll explain.
Our company, FavoriteAgent.com, is the global leader in real estate virtual office technology, and we believe very much in the independence of agents and in lowering the high cost of overhead in today’s brokerages.  I’m about to share an idea that …

Look around.  Today, agents are dropping like flies.  Real estate brokerages are closing on nearly every corner.  Good people are leaving the real estate business like rats from a sinking ship.  Not that I have any first hand knowledge about rats and sinking ships.  Where do they go anyway?
I digress.  Why are they leaving the industry?  Primarily for one reason:  They can’t afford to stay.  In other words, the real estate business as it is today is not profitable at all for many of us, and only marginally profitable for …

It’s almost time to start our Zero2Hero Agent Challenge 2010, but it’s not too late to for you to enter.  We already have a good sized field of contestants and we hope to get started soon.  So far we have agents from Georgia, California, Hawaii, Florida, Michigan, Idaho, Minnesota, Nevada, Texas, and even one from Hong Kong.   We have agents from big cities and small towns.  We have new agents, and agents starting over.  From national franchises and local independents.  In short, we have a great sample of the real …

I had a funny thing happen to me this week and I felt compelled to share it with my readers.  I got back to the office yesterday evening and there on my desk was a big envelope from Re/Max Corporate Headquarters.  Hmmmmm.  I opened it up wondering what it could possibly contain.  To my amazement, it contained a letter from their legal department!
The letter was what is known in legal circles as a “cease and desist” letter.  For the uninitiated, a cease and desist letter is a formal demand that …

Okay, I’ve spent a couple of weeks “teasing” you about the Zero2Hero Agent Challenge 2010 contest.  Good news is we now have about half the contestants we need, so there’s still time to enter!  I know there are many of you out there who are hesitating… Part of you wants to be a part of the contest but you’re scared.  Or maybe you want to know a little more before going for it.  So, I thought it might be a good idea to tell you a little more about what …

Last week I announced plans for a national agent competition that our company is hosting.  I threw it out there using a lighthearted, humorous approach… and for whatever reason, the response has been horrible.  Now I realize that this isn’t American Idol and I don’t expect 20,000 people to turn out for an audition like they did in Chicago on last Tuesday night’s show… but I know there are some of you reading this article who are struggling in your practice.
Maybe the idea of admitting to being a “Zero” was …

Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound. Look! Up in the sky! It’s a bird. It’s a plane. It’s Agent Hero!
Yes, it’s Agent Hero — one frustrated agent who, only months ago, was either starting from scratch or thinking of quitting real estate altogether.  A total “Zero” in the eyes of other agents, and even in her own eyes.  But then, just a few short months later, with the help of only a few super-technology gadgets, some super-agent …

Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately.  So what factors should influence your decision-making process?
To be perfectly honest, my company didn’t know the answer to that question, so we conducted a survey.  We queried half a million real estate professionals and discovered that the vast majority of agents choose a brokerage for only five reasons, and we’ve made it our mission to excel in all five areas.

1.  …

You don’t!  Discount brokerage is a fact of life in our industry, but it’s not a threat to traditional full-service brokerage and here’s why.
There is a principle that marketing experts understand:  In any market, for any good or service, approximately 15% of the customers will gravitate to the lowest-priced option.  Oddly enough, almost as many will invariably choose the most expensive option, assuming that high price is synonymous with quality.  Now, with that in mind, let me share with you a couple of current real estate statistics.
According to the National …