Drew Burks; San Diego Broker of the year(s) and social networking expert shares some scary insights as to the power struggle that is waging between Google and Facebook … and why you need to care.

Who would have ever thought that the 900 pound gorilla of search engines; Google, would ever have a serious contender challenge them for top spot.
Well it’s happening in real time by none other than Facebook!
Why should you care you ask?
Well did you know that Facebook monitors and tracks all your web activity when you are logged …

New Video …
Top Keller Williams agent Teresa Kennedy shares some of her “back to basics” approaches to working with Expired Listings and staying organized.

Sometimes the obvious answer is staring us right in the face and that’s what happened to me the other day.
I was thinking about this concept of getting back to the basics when I noticed my neighbor Barry trimming his hedge.
What’s that got to do with the basics you ask?
Well when you watch this video interview with Teresa Kennedy the light will come on and it will all …

Episode# 75: Shannon W. King shares a novel way to use video to generate more sales and repeat customers.

Over the past few years Video has been used with great success by Internet marketers to create trust, engaging content and ultimately to sell their products.
Well with the explosion of cheap video camers, relatively easy to use editing software and Word Press , video has now finally made it into the way some top real estate professionals are doing their business.
Enter NAR’s Top 30 Under 30 Shannon W. King; co-founder of a …

In this episode michael krisa shares a simple strategy that will easily make your business card generate more leads and more sales.
The problem with most real estate type business cards is that they are all the same and do nothing to generate leads, sales or referrals.
Well what if I showed you a way that you could modify your business card so that your clients would actually WANT to hand it out to their friends, family and co-workers. In essence your clients would now be working for you!
Better still what if …

Episode # 74: Ken Baris of Jordan Baris Realtors shares a unique branding strategy.
Do any of these names ring a bell: Nike, Coke, Lexus?
One thing that they all have in common is that they spend millions of dollars every single year to entrench their brand into our brains.
Why?
There is something about a recognized brand that creates trust, loyalty and hopefully sways the buying decision toward the product that brand represents.
Well Top 5 member Ken Baris of Jordan Baris Realtors has managed to tap into that branding strategy WITHOUT investing a …

Episode #62: Dan Gooder Richard and michael krisa discuss costly advertising mistakes agents make and how to avoid them.
One of the biggest follies I see agents make time and time again is wasting good money on what they think will make the phone ring.
I’m talking about advertising … bus benches, flyers, calenders – basically anything that will hold ink is fair game.
It pulls on my heart strings knowing that somewhere in a grade school class one child is asking another:
“Johnny – have they found your dad?  I saw his face …

Episode # 58: Coach Tom Ferry shares some insights on the do’s and don’ts of social networking.
I am the first to confess that when I first saw Twitter and a host of the other social networks that I just didn’t get it. Frankly people from around the world were inviting me to become their “friend”.
Maybe it’s just me but the word “friend” has great significance in my personal space and I don’t make friends easily. I have thousands of acquaintances however it takes a while before I let someone in …