Pristine and serene are words that best describe one of the most beautiful lakes in America. Yet, Lake Coeur d’Alene in Idaho is just one of 13 magnificent lakes in a mountainous region that includes the towns of Coeur d’Alene, Sandpoint and Hayden Lake. With 5 ski resorts within a short drive of these towns,

So much attention has been paid to get website visitors to find you, but what is going to keep them on your site and keep them coming back so you can capture their leads? In marketing luxury real estate online your website should give the visitor a strong level of confidence that you are the expert, the authority in your field.

You may have heard the phrase, “sticky website” bandied about. It has to do with the time a website visitor says on your website during a given visit. The stickier the site the more time they spend there and the more chance you have for capturing their lead which is important if you want to gain or sustain market leadership as a luxury real estate marketing professional. But, is there point where providing too much information is detrimental to your succcess?

One of the best venues to understand the marketing arena is by watching the Superbowl. The Superbowl reaches over 90 million viewers, and the advertisers’ intent is to generate “buzz”, and to firmly establish their position in the marketplace. As luxury real estate marketing and brand strategy consultants, we pay close attention to how luxury purveyors are differentiating themselves in their arena.

As a luxury real estate marketing professional you can distinguish yourself from the competition with a great slogan. The slogan is effective when you can distill in a few words the essence of your brand. How are you distinct from your competition?

We keep hearing from the majority of luxury real estate marketing professionals that they don’t have time! And given the condition of the market, they feel they need to do more. Life is out of control. They don’t have time to work on their business (meaning focus on promoting new business) they are so busy working in their business.

How does this apply to luxury real estate marketing? Real estate as a profession is a service business, real estate agents and brokers are service professionals.