Comments on: Four Rules for Marketing http://realblogging.com/dirk-zeller/four-rules-of-marketing/ Real estate blog l Real estate blogs l Real estate blogging Thu, 29 Jul 2010 10:02:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dirk Zeller http://realblogging.com/dirk-zeller/four-rules-of-marketing/comment-page-1/#comment-11452 Dirk Zeller Wed, 09 Dec 2009 15:26:41 +0000 http://realblogging.com/?p=6205#comment-11452 Ann, I am glad that you asked that questions. I found myself in exactly the same circumstance you face a little over 20 years when I started my career. There are still targets out there that do not require more than persistence and a willingness to hear no a few times. Too many salespeople expect to avoid no. With no money and contacts you will need to get used to the word No. When I started in your situation I worked expired, withdrawn and FSBO's. In today's market I would work those as well as Notice of Defaults. Today we have the no call list so there are some hurdles that are additional. To handle the no call list you can scrub the list before you call or you can call using a survey approach. Survey's are excluded from the no call list. Ever get a call at home even thought you might be on the no call list..It is because they use the survey technique to steer clear of a rules infraction. I have many clients using survey's to qualify the prospect and then once they know a lead exists they do to the door. Going to the door of a Notice of Default prospect, Expired or FSBO is very effective. It takes more time but you need less prospects to get a listing. Because you are newer with no money you have to rely on increased numbers of contacts to make up for the lack of experience, lack of funds and potentially lack of sales skills ( do not know what your previous background is for sales). I wish you the best don't get discouraged just do it! You also might want to pick my best selling book "Success as a Real Estate Agent for Dummies." You can get it through our website at www.RealEstateChampions.com or any bookstore. It will help you early to focus and implement the disciplines, techniques, strategies and scripts to enable you to grow your business as a newer agent. Success is yours -Dirk Ann, I am glad that you asked that questions. I found myself in exactly the same circumstance you face a little over 20 years when I started my career. There are still targets out there that do not require more than persistence and a willingness to hear no a few times. Too many salespeople expect to avoid no. With no money and contacts you will need to get used to the word No.
When I started in your situation I worked expired, withdrawn and FSBO’s. In today’s market I would work those as well as Notice of Defaults. Today we have the no call list so there are some hurdles that are additional. To handle the no call list you can scrub the list before you call or you can call using a survey approach. Survey’s are excluded from the no call list. Ever get a call at home even thought you might be on the no call list..It is because they use the survey technique to steer clear of a rules infraction. I have many clients using survey’s to qualify the prospect and then once they know a lead exists they do to the door.
Going to the door of a Notice of Default prospect, Expired or FSBO is very effective. It takes more time but you need less prospects to get a listing. Because you are newer with no money you have to rely on increased numbers of contacts to make up for the lack of experience, lack of funds and potentially lack of sales skills ( do not know what your previous background is for sales).
I wish you the best don’t get discouraged just do it! You also might want to pick my best selling book “Success as a Real Estate Agent for Dummies.” You can get it through our website at http://www.RealEstateChampions.com or any bookstore. It will help you early to focus and implement the disciplines, techniques, strategies and scripts to enable you to grow your business as a newer agent. Success is yours -Dirk

]]> By: Ann http://realblogging.com/dirk-zeller/four-rules-of-marketing/comment-page-1/#comment-11421 Ann Sun, 06 Dec 2009 00:46:42 +0000 http://realblogging.com/?p=6205#comment-11421 This is all well and good. However I do not have past clients, I do not have clients.I am new, live in a do not call area and have limited monay. so how do I get clients. No one will answer that question...Ann This is all well and good. However I do not have past clients, I do not have clients.I am new, live in a do not call area and have limited monay. so how do I get clients. No one will answer that question…Ann

]]> By: Chris http://realblogging.com/dirk-zeller/four-rules-of-marketing/comment-page-1/#comment-11365 Chris Thu, 03 Dec 2009 22:26:52 +0000 http://realblogging.com/?p=6205#comment-11365 Rule #1 goes against everything I know about lead generation. The main reason to use yard signs in the first place is to generate free buyer leads who are interested in the property. Of course, we all know how exceedingly rare it is that a sign lead will actually purchase the property they're calling on, but I certainly wouldn't mind helping them find another house that meets their needs. Slapping up a sold sign is like saying DON'T CALL! The sold sign will invariably dry up any leads you might have received during the escrow phase of the transaction, and if I'm being honest, I'm skeptical how much of an impression a sold sign makes on other sellers passing through the area. My Rule #1 would be to forget the sold signs. Rule #1 goes against everything I know about lead generation. The main reason to use yard signs in the first place is to generate free buyer leads who are interested in the property. Of course, we all know how exceedingly rare it is that a sign lead will actually purchase the property they’re calling on, but I certainly wouldn’t mind helping them find another house that meets their needs.

Slapping up a sold sign is like saying DON’T CALL! The sold sign will invariably dry up any leads you might have received during the escrow phase of the transaction, and if I’m being honest, I’m skeptical how much of an impression a sold sign makes on other sellers passing through the area. My Rule #1 would be to forget the sold signs.

]]> By: Chrisallen http://realblogging.com/dirk-zeller/four-rules-of-marketing/comment-page-1/#comment-11358 Chrisallen Wed, 02 Dec 2009 15:41:31 +0000 http://realblogging.com/?p=6205#comment-11358 Excellent post very informative keep it up this good work. Excellent post very informative keep it up this good work.

]]> By: Stefan Swanepoel http://realblogging.com/dirk-zeller/four-rules-of-marketing/comment-page-1/#comment-11355 Stefan Swanepoel Wed, 02 Dec 2009 15:01:25 +0000 http://realblogging.com/?p=6205#comment-11355 Great post Dirk. At times like these a reminder to get back to basic is the right message. Stefan Great post Dirk. At times like these a reminder to get back to basic is the right message.

Stefan

]]> By: Leslie Brenker http://realblogging.com/dirk-zeller/four-rules-of-marketing/comment-page-1/#comment-11349 Leslie Brenker Tue, 01 Dec 2009 18:54:57 +0000 http://realblogging.com/?p=6205#comment-11349 Thank you for a good reminder of basic things to do. Wish the rules for creating or working on what works for a web site had only 4 basic rules. Thank you for a good reminder of basic things to do. Wish the rules for creating or working on what works for a web site had only 4 basic rules.

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