Introducing My Secret Weapon!
If you recall from the last chapter, we were in the middle of making our presentation to a seller. We’ve discussed the two approaches — the traditional or price approach and the traffic approach. We’ve helped him understand why the traffic approach works and why it sells houses in half the time while netting more money.
Next I tell the seller that if he’s like most of my clients, he’ll want to know how I intend to market his …

What if you could take a listing over the phone?
Yes, you read it right! In fact, I’ve taken roughly 85% of all my listings over the phone! And you can do the same thing using this approach! No kidding! Remember, the seller just wants to get the most money for his home in the least amount of time. The last thing he wants is your PowerPoint presentation on his kitchen table.
Okay, so you have the listing appointment and the …

Short and sweet.  HAFA is an acronym for Home Affordable Foreclosure Alternatives.  It is so important that we know how to advise our clients in this changing market.  With 1 out of every 7 home owners not paying their mortgages and 1/4 of home owners under water in their mortgage situation, we have to be knowledgeable and prepared to advise our clients, friends, family members and, in some cases…ourselves.
Look around your neighborhood. 1 in 7 home owners are not paying their mortgage in your own neighborhood and the banks are halting foreclosures …

In the previous segment, we talked about you becoming the best agent for the job. I mentioned the importance of learning your market statistics and told you exactly how to do that. I discussed how you could increase your credibility and power by arming yourself with some very specific knowledge. I’ll assume that you’ve done your homework now and are ready to learn the actual listing presentation that made me one of the top listing agents in the country.
I want you …

As a new agent, and armed with this same listing approach, I began to take listings. My initial goal was to take one listing a week. And because I really discovered the approach I’m about to teach you as a seller and not as an agent, I planned from the very beginning to take all my listings at a premium. Our market average was below 6% so I decided I’d list at 8% or more.
I still remember taking my first listing …

Since my original release of The Ultimate Listing Presentation back in 2006, over 100,000 real estate professionals have taken this training — some by reading the paperback, some the e-Book, some have watched the video series or read the series of articles either in print or online, and some have even taken the training in person. For all you who have invested your valuable time to learn this very different approach, I am sincerely grateful.
Agents all over the country have written me and …

In 2009 the Department of Real Estate revoked the license of 775 real estate agents – just in California. Wow!! That’s a lot. I know times are tough but what is happening. Do we have too many agents that should have a real estate license? Is it too easy to get a real estate license? Should their be a higher standard?

Innovation, education, re-positioning, re-structuring, implementation and professionalism are a few of the keywords that need to fuel your daily thinking.

It’s time that we as real estate professionals …