First impressions are almost always irreversible and can make or break your connection in a matter of seconds, and how you connect on and offline will make determine if you will win or lose!
What can you do differently than you have been doing?  Are you relying on the same old things, systems, and habits…. or even more concerning, doing the same things your competitors are doing?
Today’s savvy consumer knows what they want, and are not willing to pay for services that do not meet their need. The largest buying segment …

It’s almost time to start our Zero2Hero Agent Challenge 2010, but it’s not too late to for you to enter.  We already have a good sized field of contestants and we hope to get started soon.  So far we have agents from Georgia, California, Hawaii, Florida, Michigan, Idaho, Minnesota, Nevada, Texas, and even one from Hong Kong.   We have agents from big cities and small towns.  We have new agents, and agents starting over.  From national franchises and local independents.  In short, we have a great sample of the real …

As a luxury real estate marketing blogger do you feel like a fish out of water? The source of the “disconnect” that you are experiencing could very well be your lack of passion about that which you are writing. If so, you are OFF your personal brand signal. Unless you discover both your passion AND your own unique voice, which is your personal brand and style as a blogger, you are much better off channeling your energy into other marketing strategies.

Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is canned, meaning unoriginal or generic, you will not stand out as a distinct brand nor will you be follow-worthy. Canned content equals canned brands.

Last week I announced plans for a national agent competition that our company is hosting.  I threw it out there using a lighthearted, humorous approach… and for whatever reason, the response has been horrible.  Now I realize that this isn’t American Idol and I don’t expect 20,000 people to turn out for an audition like they did in Chicago on last Tuesday night’s show… but I know there are some of you reading this article who are struggling in your practice.
Maybe the idea of admitting to being a “Zero” was …

Identify & Obliterate Six Barriers to Your Success!
It’s the beginning of yet another year, and as many of us sit with pencil in hand we might be thinking…”Should I even bother to set new goals again this year…and if so… will it even make a difference?
At the beginning of every year we all start out at zero….and it seems daunting to look at next December and wonder how we are going to “get there”! Will we beat this year’s numbers? Will this be the first year that you will really …

Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound. Look! Up in the sky! It’s a bird. It’s a plane. It’s Agent Hero!
Yes, it’s Agent Hero — one frustrated agent who, only months ago, was either starting from scratch or thinking of quitting real estate altogether.  A total “Zero” in the eyes of other agents, and even in her own eyes.  But then, just a few short months later, with the help of only a few super-technology gadgets, some super-agent …

Want some valuable information to share with your contact database, post on your facebook, add to your website, tweet and get out to every possible social network you can?  Here it is!!!
Every New Year I post this information and will continue to do so as long as these programs are viable benefit programs for Veterans and their spouses.  There are two, little known, Veteran benefits available that, when combined, will pay up to 3/4 of a qualified Veterans and/or spouse of a Veteran’s assisted living.  I know this personally because my ex father …

As a luxury real estate marketing professional, one of the best ways to meet new people, develop more referral sources and expand your sphere of influence is to blog about exciting local happening.s Think of yourself as a syndicated columnist, a journalist who covers a particular “beat” and reports on local events from a unique vantage point, with a distinct “voice”.

Luxury real estate marketing professionals often ask us what they should blog about. And, we answer: Think Local! Look for stories of local heroes and find an angle that no one else is covering. For example, if you specialize in eco-luxury, look for stories about companies and people who are making news on this front. Local Motors is such a story.