Swanepoel Trends Report Opens Research for New 2011 Report
Ever since the introduction of the Internet in real estate in 1995 speculation about a new business model for the real estate market has been rampant.
There was a surge of innovation in the late 1990s touting disintermediation, reduced commissions and a more automated and streamlined transaction by using the Internet. Most of that did not materialize as a result of the now infamous “dotcom” crash of 2000. Most of the new business models at the time disappeared although a few interesting companies …

A Lethal Listing Presentation (continued)
In the previous chapter we covered the traditional listing approach in detail. If you recall, I call it the “Price Approach” because it relies on the price to sell the home. Now allow me to introduce you to a brand new approach — the Traffic Approach.
The Traffic Approach
To understand the traffic approach, we need to turn our attention again to the “reasonable range.” Real estate is entirely different from liquid investments with absolute values. For …

A Lethal Listing Presentation
Now let’s take the pieces and put them together into a “lethal” listing presentation. For quick review, what are the pieces? The first piece is knowing your market statistics so that you’re truly the best agent for the job. Becoming the market authority. Then the next piece is knowing the value of the subject property so that you can get the top dollar for your seller client. By knowing how to prepare the ultimate CMA, your …

In the previous segment, we talked about you becoming the best agent for the job. I mentioned the importance of learning your market statistics and told you exactly how to do that. I discussed how you could increase your credibility and power by arming yourself with some very specific knowledge. I’ll assume that you’ve done your homework now and are ready to learn the actual listing presentation that made me one of the top listing agents in the country.
I want you …

Here is a very cool application I found and it’s free!  NewsGeni.us is now offering a Facebook App that allows you to have the latest real estate news automatically posted to your Facebook “Wall” in real time!  You have the ability to turn it on and off any time you want and you can delete any items you don’t want your friends to see.  Very, very cool.   Talk about looking like the market expert to your circle of influence!  This is a “must see”!  Click here to check it …

Becoming the market authority is job one (continued).
The next piece of market data I want you to learn is the standard deviation of the average days on market.
DOM Standard Deviation (STDEV). What?! I know what you’re thinking: “Matt Jones has lost his mind!” But, before you dismiss this concept (and me) as crazy, let me point out that it will be an easy statistic to calculate and a powerful advantage for you once you know it. What if you could actually know the odds …

Becoming the market authority is job one (continued).
The final two pieces of market data I want you to learn are the average markdown (also know as the list to sale ratio), and the general market climate. We’ll cover them both in this segment, and once you’ve mastered them, you will be a real market authority and you will stand out when being compared to your fellow agents.
Average Markdown (List to Sale Ratio). Now let’s go back to the statistics that we worked on earlier. …