Articles in the Business Planning Category
Advertising/Marketing, Broker Profitability, Business Planning, Buying & Selling A Home, Career Development, General, Inspirational, Lead Gen/Prospecting, Productivity, Real Estate Technology »

Here is the best-kept secret about finding new listing leads.
Most agents know what to do when a customer fills out a CMA request on his website (or calls to ask for one). The problem is that those are few and far between. Right? Right. Another concern is that most sellers who ask you for a home valuation also ask several other agents at the same time.
Why do you think that you always seem to be competing with other agents on …
Advertising/Marketing, Broker Profitability, Business Planning, Career Development, General, Inspirational, Lead Gen/Prospecting, Productivity, Real Estate Technology »

Imagine what it would be like to be the top listing agent in your market. What if you got to the office and did nothing but talk to sellers and negotiate sales? What if you actually listed two or three homes every week, without fail?
I know it sounds like a lot of listings, and it is, but think of the freedom you’d have! And if only half of those listings were to sell, (which, by the way, is the national average) …
Advertising/Marketing, Broker Profitability, Business Planning, Career Development, General, Inspirational, Lead Gen/Prospecting, Productivity, Real Estate Technology »

The final article in Matt’s Max-Bang series last week (the one on cutting your overhead) really hit the nail on the head. We did exactly what that article says, and it saved our business. I told my story to Matt and he suggested that I share it with his readers in a guest post, so here goes.
Early last year, our real estate practice was on the verge of bankruptcy. My wife and I have been in real estate for ten years, but as with a lot of …
Broker Profitability, Business Planning, Buying & Selling A Home, Career Development, General, Inspirational, Productivity »

Allow me to pose a question. What does it take to become the top listing agent in your market? If you’ve ever asked yourself that question, you’re already on your way! You’ve shown that you’re interested in mastering the listing side of our business. And you’ve acknowledged that you are competitive — very competitive. You’ve shown your desire to become the best at something, so you’re not interested in mediocrity.
What if I told you that the difference between a struggling agent and …
Agency, Broker Profitability, Business Planning, Career Development, General, Inspirational, Productivity »

Since my original release of The Ultimate Listing Presentation back in 2006, over 100,000 real estate professionals have taken this training — some by reading the paperback, some the e-Book, some have watched the video series or read the series of articles either in print or online, and some have even taken the training in person. For all you who have invested your valuable time to learn this very different approach, I am sincerely grateful.
Agents all over the country have written me and …
Advertising/Marketing, Broker Profitability, Business Planning, Career Development, General, Lead Gen/Prospecting, Productivity, Real Estate Technology, Social Media/Internet, Video »

For my final installment in this 20-part series, I’d like to leave you with one guiding principle that will make you more money, or save you more money, than all the rest. (Isn’t saving money the same as making it? My wife tells me it is when she gets back from the mall.) Anyway, here it is: Lose the overhead.
What do I mean? Think about it: If you want to increase your bottom line, there are really only …
Advertising/Marketing, Business Planning, Career Development »

Let’s start with the bottom line first: The whole purpose of a prospect presentation is to establish your competitive advantage. In the least time possible you want to communicate what makes you different from the more than 1.2 million other licensed Realtors in the United States. You want your prospects to see exactly why they should hire you, what’s in it for them, and why they should proceed with confidence to sign your listing agreement.
Most agents spend the presentation explaining what they will do for the client rather than focusing …
Broker Profitability, Business Planning, General, Productivity »

Many of you who follow my training blog have asked me about joining my personal real estate team. For months now, I’ve been racking my brain, trying to think of a creative way to make that a reality. As many of you know, I’m not afraid to think outside the box. I agree with you, that putting together a national real estate team could be incredible! Imagine a real estate team with agents from all over the US and beyond. …
Business Planning, General »

by Cheri Alguire
The tax credit has almost expired, now what?
Well, the good thing is that it is SPRING!
I saw some flowers off the trail on a recent hike. It reminded me how much I love Spring.
I love the fresh starts. Beginning all over again. It’s like hitting the refresh button.
And now that we are finally getting some good news about the economy, maybe it will be time for some of those old stall leads to finally buy or sell.
Spring is always a good time to check in with leads, past …
Advertising/Marketing, Broker Profitability, Business Planning, Career Development, General, Lead Gen/Prospecting, Productivity, Real Estate Trends »
I recently had the honor of attending a seminar where the owner of The Core coaching company, Todd Scrima, shared some very, very enlightening, simplistic and rejuvenating information. One of his main messages was derived from the book “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” by Seth Godin. I read the book over the weekend and couldn’t put it down. I will share Todd’s major ideas from this book. If you are serious about your business and generating huge success over the …


