Brand positioning is one of the most misunderstood concepts in marketing. Yet, it is, by far, one of the most important concepts for you to understand as a luxury real estate marketing professional if your quest is market leadership. To accelerate word-of-mouth advertising, you need to make it clear to your target market exactly what category of services (or market niche) your brand stands for. The goal is to be the first brand name that comes to mind in your chosen category or niche.

It is said that you can only feel one emotion at a time and when you laugh, it is virtually impossible to feel stress, fear, anger and sadness.

I love to laugh. That deep gutt splitting, resonating laugh that makes other people giggle and they don’t even know why. There is an agent in our office who’s laughter is infectious and I am so grateful that she uses it often.

Every once in a while I come across a new concept or idea that is worth sharing. Several months ago I purchased a copy of a new book called “Surviving Your Serengeti” by Stefan Swanepoel. Stefan is a real estate industry leader and one of the most influence people in our space. I thought perhaps this book would be another “how-to” regarding real estate trends, or “how to” survive the downturn, full of information, because those are things Stefan is knowledgeable about. I could not have been more wrong!

Success in real estate is very much like cooking. You start with basic principles that always work (the recipe), add some personality and a variety of new ingredients, add to that your core motivating values and a coach that can help you make necessary adjustments along the way, and you’ll be headed in the right direction.

Hey, real estate agents, want to start making it rain again? Get your head in the clouds! As I speak to agents all over the country, I am amazed how many are still frustrated with this economy. It doesn’t have to be that way! My new seminar called “Get Your Head In the Cloud and Make it Rain!” explains why.

 I am not talking about in listings or client’s homes (you should probably take your shoes off anyway.)   I am talking about taking them off at your own home before you even enter.  Not for the dirt or cleanliness of it…but for the warmth and relaxation of it.  I went through 20 years of hearing my husband’s shoes across the wood floors… for some reason this drove me mad.  Not that I didn’t love him, but here was the sound of work again.  His shoes reminded me of work while I was …

If you are still wondering if the New Year will be a good year for you, it might be because you have not taken the time to put a plan in place to succeed. Success is not accidental or mysterious; it is the result of putting a plan together then executing that plan with perfection. Here are a few steps that will help you start this year on the right track and will assist you in building your plan (and along with it, a confident, upbeat attitude.)