Articles in the General Category
Business Planning, General »
A GREAT REAL ESTATE FACEBOOK PAGE
Okay, I’ll admit it… sometimes I’m a Facebook Creeper. This morning I was checking out the page of one of my readers and Facebook friends, Alan Endermann. Alan hails from Mandeville, a city in St. Tammany Parish, Louisiana on the north shore of Lake Pontchartrain across from the city of New Orleans and its south shore suburbs.
Alan’s Facebook page is…
Business Planning, General »
$1 BILLION ON ADVERTISING!
“So Geico spends $1 billion a year in advertizing. What are your thoughts on that?” That’s what my friend and fellow agent Guy Loft from Madison, Wisconsin posted on Facebook yesterday. My initial reaction was WOW! But then it started me thinking and I wanted to share some of my thoughts with you my readers. I was stunned by the size of the annual ad budget — I mean you can’t seem…
Business Planning, General »
WHAT IF YOU STARTED OVER?
The other day I was talking to a long-time friend over lunch and we were reminiscing about the wild paths we’d taken to get to where we are today. He asked me what I might do differently if I were to start over, and that really got me thinking. The more I pondered it, the more I thought it might make for an interesting read, so here goes. Before I practiced real estate a single day, I…
Business Planning, General »
IT’S LIKE RIDING A BIKE!
Many of my regular readers know that besides my real estate and technology life, I am very active and love to ride and race bicycles. It’s a good way to stay fit and it’s a fun way to get exercise and hopefully keep my propensity to gain weight at bay. And I race a lot.
So far this year I’ve competed in 39 races — a mix of cyclocross and mountain bike races…
Business Planning, General »
DON’T THROW OUT THE BABY WITH THE BATHWATER!
I was talking to a veteran agent the other day who’s seen a lot of changes during his 10-plus years practicing real estate. Like many of us, he’s been sold program after program and has wasted thousands of dollars on many of the “latest and greatest” ways of solving the age-old problem: finding that next customer.
We talked about some…
Business Planning, General »
DO YOU KNOW TODAY’S REAL ESTATE CUSTOMER?
The National Association of Realtors® recently published its 2012 Profile of Home Buyers and Sellers — 120 pages of great information about our customers. If you haven’t taken time to read it I highly recommend you do.
But buried deep within those pages are what might be the two most important statements in the entire report. Not only are they…
Business Planning, General »
GET READY FOR THE NEXT BIG HOUSING BOOM!
What if I told you the next five years in real estate could set you up for a massive retirement — much bigger than you probably ever considered? Why? Because real estate is coming back and it’s coming back huge! Every day there’s another news report that real estate is finally beginning to make a huge comeback. Many believe that the current recovery will be just as…
