Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound. Look! Up in the sky! It’s a bird. It’s a plane. It’s Agent Hero!
Yes, it’s Agent Hero — one frustrated agent who, only months ago, was either starting from scratch or thinking of quitting real estate altogether.  A total “Zero” in the eyes of other agents, and even in her own eyes.  But then, just a few short months later, with the help of only a few super-technology gadgets, some super-agent …

Leveraging yourself is one of the key ingredients of any successful entrepreneur. Here are a couple of great tools, both free and paid, that will save you lots of time. And time is money!
A free tool on the internet called Postlets (http://www.Postlets.com) will allow you to post your new real estate listing to 10 different real estate listing and classified websites including Google Base, Zillow, Oodle, Vast, HotPads, Backpage, Trulia, ByOwnerMLS, Enormo, DotHomes, and Frontdoor.
For Social Networking fans, Postlets will put your listing right into your Facebook and MySpace accounts.

Plus, …

Question:  Was the jump in existing home sales in September encouraging, misleading, or ho-hum?
The answer is yes. It is ho-hum because the pending sales index predicted the jump. So there is nothing new happening in the housing market. It was encouraging because it was more good news about a housing market that is in real recovery. The coming months will display a consistent positive movement in real estate. It was misleading because the additional sales were “borrowed” from 2010 because of the expiration deadline of the first time buyer tax credit. We will …

The recent Earth Day gave the green revolution another shot up the arm.  When Earth Day started in 1970 a large number of people (20 million people one country) had already committed to celebrate it. Since then that number has exploded to 500 million (175 countries); about 7% of the world’s population.
But even prior to 2000 “building green” still remained outside mainstream awareness – but has that changed, and for many good reasons. Elevating the profile of “Green” has been added to the agenda of movie celebrities such as Brad …

Evaluating your performance against the statistics of other agents or companies in your market segment is a great starting point, but it is rarely enough to uncover your unique edge or point of difference.
 
When you compare your numbers to MLS stats for the number of units sold, number of listings taken, number of listings sold, and total sales volume in your market area you arrive at a picture of how you did compared to the market at large. However, chances are good that your business is focused on certain segments …

One of the most frequently asked questions by luxury real estate marketing professionals today is: “how can I gain more exposure of my listings to buyers outside of my immediate marketplace?” Agents who work in second home markets, especially vacation destinations, are asking the additional question: “how can I reach more international buyers?”

The Law of Difficulty basically says this:  The harder the task, the fewer the people who will try to accomplish it.  There is an advantage to the tougher tasks like being a Champion level objection handler.  Most Agents will not do the work to perfect the skill.  Once you do perfect the skill, you will have very limited competition.  When most people face a challenging problem or task, they will stop before they even get started.  That’s why so few Agents have the right attitude with objections and the skills …