Articles in the Lead Gen/Prospecting Category
Success in real estate is very much like cooking. You start with basic principles that always work (the recipe), add some personality and a variety of new ingredients, add to that your core motivating values and a coach that can help you make necessary adjustments along the way, and you’ll be headed in the right direction.
Career Development, General, Lead Gen/Prospecting, Real Estate Technology, Social Media/Internet »
Hey, real estate agents, want to start making it rain again? Get your head in the clouds! As I speak to agents all over the country, I am amazed how many are still frustrated with this economy. It doesn’t have to be that way! My new seminar called “Get Your Head In the Cloud and Make it Rain!” explains why.
Business Planning, Career Development, General, Inspirational, Lead Gen/Prospecting, Productivity, Real Estate Technology, Real Estate Trends, Social Media/Internet »
For freaking bejeez…. I just had to spend $300 to get my personal domains back on Go Daddy. I have owned over 500 domains at any given time, but only really need a few to sustain my online presence. I was a pro at renewing and adding new domains. I renewed my domains back in 2008 and didn’t pay attention to the warnings I got from Go Daddy about their expiration until today. It was a shock how much it cost me to renew my most important domains. My most important domains …
Advertising/Marketing, Broker Profitability, Business Planning, Buying & Selling A Home, Career Development, Featured Post, General, Inspirational, Lead Gen/Prospecting, Productivity, Real Estate Technology, Real Estate Trends »
Putting All The Pieces Together
In the previous chapters we’ve discussed all the various elements or components of what I believe to be the best listing presentation you’ll find anywhere. I’ve determined not to give you just the listing “pitch”, but rather to give you the entire presentation — from the initial preparations you must make, to the underlying theory, to the preparation required to become the top listing agent, to my actual presentation itself: the actual what-to-say and how-to-say-it.
In this …
Advertising/Marketing, Agency, Broker Profitability, Buying & Selling A Home, Career Development, Economy & Housing Bubble, Featured Post, General, Inspirational, Lead Gen/Prospecting, Productivity, Real Estate Technology, Real Estate Trends »
Introducing My Secret Weapon!
If you recall from the last chapter, we were in the middle of making our presentation to a seller. We’ve discussed the two approaches — the traditional or price approach and the traffic approach. We’ve helped him understand why the traffic approach works and why it sells houses in half the time while netting more money.
Next I tell the seller that if he’s like most of my clients, he’ll want to know how I intend to market his …
Advertising/Marketing, Buying & Selling A Home, Economy & Housing Bubble, Inspirational, Lead Gen/Prospecting, Productivity, Real Estate Technology »
My motto for the past 3 years has been ‘Life Is Better When You Share.” I have been blessed in so many ways by my mentors across the country who share their ideas, bountiful energy, optimism and strategies with me. I have also been blessed with great friends and family who share their time, love, encouragement, resources and “things” with me.
Having “things” is wonderful, but what do we really need to survive? How can we help each other right now and help our clients acquire the things they need and get rid …
Advertising/Marketing, Broker Profitability, Business Planning, Career Development, Featured Post, General, Inspirational, Lead Gen/Prospecting, Productivity, Real Estate Trends »
A Lethal Listing Presentation (continued)
In the previous chapter we covered the traditional listing approach in detail. If you recall, I call it the “Price Approach” because it relies on the price to sell the home. Now allow me to introduce you to a brand new approach — the Traffic Approach.
The Traffic Approach
To understand the traffic approach, we need to turn our attention again to the “reasonable range.” Real estate is entirely different from liquid investments with absolute values. For …