In the previous segment, we talked about you becoming the best agent for the job. I mentioned the importance of learning your market statistics and told you exactly how to do that. I discussed how you could increase your credibility and power by arming yourself with some very specific knowledge. I’ll assume that you’ve done your homework now and are ready to learn the actual listing presentation that made me one of the top listing agents in the country.
I want you …

Here is a very cool application I found and it’s free!  NewsGeni.us is now offering a Facebook App that allows you to have the latest real estate news automatically posted to your Facebook “Wall” in real time!  You have the ability to turn it on and off any time you want and you can delete any items you don’t want your friends to see.  Very, very cool.   Talk about looking like the market expert to your circle of influence!  This is a “must see”!  Click here to check it …

Becoming the market authority is job one (continued).
The final two pieces of market data I want you to learn are the average markdown (also know as the list to sale ratio), and the general market climate. We’ll cover them both in this segment, and once you’ve mastered them, you will be a real market authority and you will stand out when being compared to your fellow agents.
Average Markdown (List to Sale Ratio). Now let’s go back to the statistics that we worked on earlier. …

Episode# 75: Shannon W. King shares a novel way to use video to generate more sales and repeat customers.

Over the past few years Video has been used with great success by Internet marketers to create trust, engaging content and ultimately to sell their products.
Well with the explosion of cheap video camers, relatively easy to use editing software and Word Press , video has now finally made it into the way some top real estate professionals are doing their business.
Enter NAR’s Top 30 Under 30 Shannon W. King; co-founder of a …

As a new agent, and armed with this same listing approach, I began to take listings. My initial goal was to take one listing a week. And because I really discovered the approach I’m about to teach you as a seller and not as an agent, I planned from the very beginning to take all my listings at a premium. Our market average was below 6% so I decided I’d list at 8% or more.
I still remember taking my first listing …

We all have our great listing marketing plans because it is easy to define which activities we should be doing to get a home sold but we don’t always understand it takes just as much marketing and strategy to support the needs of your buyers.  Give your buyers the WOW factor by implementing the “House Wanted” marketing plan for every buyer you work with.  This is how it works;  you have a pre-qualified buyer (very important to pre-qualify) who is looking for a home in a specific area and you want …

Relying on technology that is never truly implemented to bring you business is a waste of time and money so please stop whining about it.   So you bought the latest and greatest widget out there.  The vendor, in a hyped up seminar, promised it will bring you more business…now what?  This is the story I hear all the time.  Broker says, “I have this website that is supposed to bring me leads but I haven’t had one lead and now my business is tanking and it is the website and web provider’s …