Luxury real estate marketing professionals who are bent on gaining or sustaining market leadership should constantly be on the lookout for people and companies in other fields who achieve top-of-mind status in their product or service category. It is a way to stay inspired rather than get complacent or spend too much time focused on your competition.

The Privacy issue continues to be a hot topic and one that has brought the warring factions of the Congress together. Just yesterday, web firms have agreed to install a “Do Not Track button”,and today’s headline in the Wall Street Journal is “Tech Giants agree to Deal on Privacy Policies for Apps.”

As a Luxury real estate marketing professional, have you taken the time to focus upon the source of your bona fide leads, i.e., those leads that have actually converted to sales or listings? What percentage of your overall sales volume comes from knocking on doors (cold calling), referrals, open houses, website leads, sign calls, your blog, networking (online or offline) or from some other source?

Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic history that is at the core of Carmel-by the Sea,

Elvis was married here in Blue Hawaii. Speilberg filmed Jurassic Park here. The magnificent scenery of the Garden Island of Kauai has been the backdrop for countless other famous films including South Pacific, King Kong and even Avatar. We asked the top luxury real estate marketing professionals who live and work here what is most beautiful about their island

Here is success secret that you can apply not only to marketing luxury real estate, but to all aspects of life, as well. It is an essential pillar of what we call the inner game of market leadership.

This is the beginning of a new article series for luxury real estate marketing professionals who have embraced the personal quest of gaining or sustaining market leadership. Here we cover the “inner game” of market leadership.

We have all heard or experienced firsthand that winning the game of golf or tennis, or sports in general, is more mental than physical. True, it is important to have the right physical attributes required to win.