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Articles in the Luxury Housing Category

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[19 Jan 2012 | View Comments | Please wait | by Ron & Alexandra Seigel]

Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic history that is at the core of Carmel-by the Sea,

Luxury Housing »

[20 Oct 2011 | View Comments | Please wait | by Ron & Alexandra Seigel]

Elvis was married here in Blue Hawaii. Speilberg filmed Jurassic Park here. The magnificent scenery of the Garden Island of Kauai has been the backdrop for countless other famous films including South Pacific, King Kong and even Avatar. We asked the top luxury real estate marketing professionals who live and work here what is most beautiful about their island

Luxury Housing »

[19 Oct 2011 | View Comments | Please wait | by Ron & Alexandra Seigel]

Here is success secret that you can apply not only to marketing luxury real estate, but to all aspects of life, as well. It is an essential pillar of what we call the inner game of market leadership.

Luxury Housing »

[18 Oct 2011 | View Comments | Please wait | by Ron & Alexandra Seigel]

This is the beginning of a new article series for luxury real estate marketing professionals who have embraced the personal quest of gaining or sustaining market leadership. Here we cover the “inner game” of market leadership.

We have all heard or experienced firsthand that winning the game of golf or tennis, or sports in general, is more mental than physical. True, it is important to have the right physical attributes required to win.

International Real Estate, Luxury Housing, Real Estate Trends »

[15 Oct 2011 | View Comments | Please wait | by Stefan Swanepoel]
Economist Fine Properties Fair

Stefan Swanepoel presents a webinar with tips on buying international real estate at The Economist’s Fine Properties Fair – online October 18th. Chat with numerous real estate experts and get information on global properties you might not find anywhere else.
Economist Fine Properties
Also browse a collection of unique second homes, vacation estates and luxury rentals in top locations like:
• St. Maarten
• St. Kitts
• Boca Raton
• Miami
• Dominican Republic
• Turks and Caicos
• Belize
• Portugal
• Australia
• Canada
Register here.
(http://register.finepropertiesfair.com/?source=ss)

Luxury Housing »

[12 Oct 2011 | View Comments | Please wait | by Ron & Alexandra Seigel]

When you’re hot you’re hot. When you’re not, you’re not! So is the the world of personal branding as a public figure. But, when you are not hot, how do you make a comeback? Your reputation is at the core of your brand value as a luxury real estate marketing professional. And, the importance of managing the perception of your personal brand in the minds of your target market cannot be underestimated.

Luxury Housing »

[11 Oct 2011 | View Comments | Please wait | by Ron & Alexandra Seigel]

As a luxury real estate marketing professional, what is a surefire way to to challenge the entrenched, incumbent market leader in your marketplace or niche therein? This is a similar question that countless international tech companies have been asking as they attempt to challenge Apple in the category of tablet computers.