Stefan Swanepoel presents a webinar with tips on buying international real estate at The Economist’s Fine Properties Fair – online October 18th. Chat with numerous real estate experts and get information on global properties you might not find anywhere else.
Economist Fine Properties
Also browse a collection of unique second homes, vacation estates and luxury rentals in top locations like:
• St. Maarten
• St. Kitts
• Boca Raton
• Miami
• Dominican Republic
• Turks and Caicos
• Belize
• Portugal
• Australia
• Canada
Register here.
(http://register.finepropertiesfair.com/?source=ss)

When you’re hot you’re hot. When you’re not, you’re not! So is the the world of personal branding as a public figure. But, when you are not hot, how do you make a comeback? Your reputation is at the core of your brand value as a luxury real estate marketing professional. And, the importance of managing the perception of your personal brand in the minds of your target market cannot be underestimated.

As a luxury real estate marketing professional, what is a surefire way to to challenge the entrenched, incumbent market leader in your marketplace or niche therein? This is a similar question that countless international tech companies have been asking as they attempt to challenge Apple in the category of tablet computers.

Steve Jobs exemplified the power of visionary leadership. He brought Apple from the brink of bankruptcy to the pinnacle of success, the leading technology company in the world. No one in the realm of business has personified our favorite motto better than Steve: ‘The Unabashed Pursuit of Market Leadership”.

Here are the 3 symptoms of a brand identity crisis. If you are experiencing any of these symptoms as a luxury real estate marketing professional it might be happening to you!

You cannot define precisely how you are different and better than your competition.You cannot instantly communicate your extraordinary promise of value to your ideal clients. Your market share is eroding.
“Market Leader Envy”. You feel jealous of the market leader.
The “Copycat Syndrome”. You feeling the only answer is to copy the market leader

Perhaps the most important business skill that you can cultivate as a luxury real estate marketing professional is listening. This does not only mean giving your clients your full attention in order to understand their needs. It also means listening to your own intuition and paying attention to the trends in the marketplace.

Every so often, in the course of writing the Language of Luxury Blog, we pause to reflect on the meaning of the word luxury. One definition of luxury can be summed up in the word, “rare”. When something is rare and beautiful it is uncommon, unusual, exceptional, atypical, extraordinary or singular.