Articles in the Luxury Housing Category
Luxury Housing »

Steve Jobs exemplified the power of visionary leadership. He brought Apple from the brink of bankruptcy to the pinnacle of success, the leading technology company in the world. No one in the realm of business has personified our favorite motto better than Steve: ‘The Unabashed Pursuit of Market Leadership”.
Luxury Housing »

Here are the 3 symptoms of a brand identity crisis. If you are experiencing any of these symptoms as a luxury real estate marketing professional it might be happening to you!
You cannot define precisely how you are different and better than your competition.You cannot instantly communicate your extraordinary promise of value to your ideal clients. Your market share is eroding.
“Market Leader Envy”. You feel jealous of the market leader.
The “Copycat Syndrome”. You feeling the only answer is to copy the market leader
Luxury Housing »

Perhaps the most important business skill that you can cultivate as a luxury real estate marketing professional is listening. This does not only mean giving your clients your full attention in order to understand their needs. It also means listening to your own intuition and paying attention to the trends in the marketplace.
Advertising/Marketing, Luxury Housing »
Luxury Housing »

Pricing a luxury home to sell in a buyer’s market can be one of the most challenging experiences of a luxury real estate marketing professional. It is tempting to get swept away by the allure of listing glamorous properties, those estates with the highest price tags. Sure, when they sell the commissions can be significant.




