I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.
Here is how it works. Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk …

How can you expect to capture the website leads of high net worth clients without first capturing their attention? High net worth clients expect remarkable, distinctive packaging when purchasing luxury products and services.

In a previous post we referred to the importance of acquiring a deep understanding of your current and potential clients’ mindset. We call this the study of psychographics, which is comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market. However, as a luxury real estate marketing professional, to provide remarkable service you also need to discover your client’s most pressing needs, right now.

We are excited to launch a new LOL Radio Show & Video Interview series. Here we will feature outstanding architects, interior designers, landscape architects, and architectural photographers. We will also interview members of the LOL Team of Experts & Discussion Leaders and our LOL media partners.

There is an old adage that we make three listing appointments for every one we actually go on.  We make a presentation on the way to the appointment as we run through it in our car.  We make the actual presentation live – in front of the Seller.  And we usually make the final one on the way home from the appointment.  Which one of the three is usually the best?  Right – the one on the way home.  At that point, we have the opportunity to reflect and say …

One of my favorite movie scenes ever was in The Godfather when Vito Corleone was asked how he got his own way in a particular situation.  His answer was, “I make them an offer they can’t refuse.”  In real estate, we are in the business of writing offers and negotiating contracts.  In fact our most common form is called an “Offer to Purchase and Contract”, meaning that the document starts as an offer and upon acceptance, becomes a contract.
Most of us have written dozens, if not hundreds of offers on …

Like it or not aesthetics play a very big role in the realm of luxury real estate marketing and the marketing of most luxury goods and services in general. Millions of dollars are spent each year on package design because it is human nature to make “snap” judgments based on outward appearance. In our time-starved world, people often do not take the time to look below the surface and make decisions, even unconscious decisions, based on aesthetics alone. As a luxury real estate marketing professional, you are doing yourself a tremendous disservice if your website (which may be the first point of contact for potential clients) does not reflect both your inner beauty and your competence.

The last installment was more geared toward brokers and team leaders so I will make this one for agents.  I’ll warn you: This strategy will not make you friends, but it will make you money.  If you are like most agents today, you are struggling for sales opportunities.  You know what to do when you find a new customer, and hopefully, you do a great job.  The problem is finding enough customers.
Here’s a great way to find new customers, and it costs almost nothing.  It works best if you have …

The personal journey in the unabashed pursuit of market leadership can be among your most exciting lifetime experiences. If you, indeed, have a proclivity for luxury real estate marketing you can reignite your career by applying the most powerful principle from the bestselling business book, Good to Great, by Jim Collins. That principle is known as the “Hedgehog Concept”.

Luxury real estate marketing professionals, it is time to turn up your nose to the template website and invest in a luxury website makeover! If market leadership is your quest, owning a template website is tantamount to cutting off your nose to spite your face!