I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.
Here is how it works. Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk …

There is an old adage that we make three listing appointments for every one we actually go on.  We make a presentation on the way to the appointment as we run through it in our car.  We make the actual presentation live – in front of the Seller.  And we usually make the final one on the way home from the appointment.  Which one of the three is usually the best?  Right – the one on the way home.  At that point, we have the opportunity to reflect and say …

One of my favorite movie scenes ever was in The Godfather when Vito Corleone was asked how he got his own way in a particular situation.  His answer was, “I make them an offer they can’t refuse.”  In real estate, we are in the business of writing offers and negotiating contracts.  In fact our most common form is called an “Offer to Purchase and Contract”, meaning that the document starts as an offer and upon acceptance, becomes a contract.
Most of us have written dozens, if not hundreds of offers on …

A problem arises when Agents mistake conditions for objections.  Agents often treat a condition as an objection and beat themselves up when they don’t get the transaction or contract signed.  The definition of a condition is a valid reason for the prospect to not move forward.  You still need to try all the techniques of handling the objection.  You just need to realize that a condition is usually linked to their ability or authority to act now.
 
They might have the desire to move forward with you but lack the ability …

The last installment was more geared toward brokers and team leaders so I will make this one for agents.  I’ll warn you: This strategy will not make you friends, but it will make you money.  If you are like most agents today, you are struggling for sales opportunities.  You know what to do when you find a new customer, and hopefully, you do a great job.  The problem is finding enough customers.
Here’s a great way to find new customers, and it costs almost nothing.  It works best if you have …

First impressions are almost always irreversible and can make or break your connection in a matter of seconds, and how you connect on and offline will make determine if you will win or lose!
What can you do differently than you have been doing?  Are you relying on the same old things, systems, and habits…. or even more concerning, doing the same things your competitors are doing?
Today’s savvy consumer knows what they want, and are not willing to pay for services that do not meet their need. The largest buying segment …

The creation, control, and conversion of leads determines the revenue and success of your business.  Most Speakers, Trainers, Coaches, and Authors focus a lot of their time on the creation of leads.  They try to sell you their “lead generation system” – the system that creates thousands of leads for you!  We have all heard of these third-party Internet companies that, in most areas, are charging Agents lots of money for low quality and low conversion rate leads.  The only people who are making money out of this deal are …

Many of you who’ve followed my blog or my training know how I feel about open houses.  I think they are a bad idea.  I should clarify that statement.  I believe that there is one single instance in which you should consider an open house: continuously until it sells.  I’ll explain.
Our company, FavoriteAgent.com, is the global leader in real estate virtual office technology, and we believe very much in the independence of agents and in lowering the high cost of overhead in today’s brokerages.  I’m about to share an idea that …

….for today.

Wowza, screech and skid…. How did you survive 2009? I will confess this year has already presented huge changes and challenges for me and just about everyone I talk to. What an amazing moment in our industry. When we look at the remainder of 2010, what are the most important things to focus on to maintain and, hopefully, accelerate our businesses in this now “normal” market?

Our industry has made some huge changes in how we exchange information with consumers and how we sell and list property. …

Look around.  Today, agents are dropping like flies.  Real estate brokerages are closing on nearly every corner.  Good people are leaving the real estate business like rats from a sinking ship.  Not that I have any first hand knowledge about rats and sinking ships.  Where do they go anyway?
I digress.  Why are they leaving the industry?  Primarily for one reason:  They can’t afford to stay.  In other words, the real estate business as it is today is not profitable at all for many of us, and only marginally profitable for …