I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.
Here is how it works. Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk …

First impressions are almost always irreversible and can make or break your connection in a matter of seconds, and how you connect on and offline will make determine if you will win or lose!
What can you do differently than you have been doing?  Are you relying on the same old things, systems, and habits…. or even more concerning, doing the same things your competitors are doing?
Today’s savvy consumer knows what they want, and are not willing to pay for services that do not meet their need. The largest buying segment …

The following is a list of functions that a good CRM enables you to do. Many people buy a CRM because they are told they need one, or because they want to get more organized. Often while evaluating a CRM or after purchasing one, they then end up saying that it cost too much for what they need, because it does so much that they do not need. The reality is that the CRM does so much because it is what you need, IF you want to grow your business significantly, while …

Look around.  Today, agents are dropping like flies.  Real estate brokerages are closing on nearly every corner.  Good people are leaving the real estate business like rats from a sinking ship.  Not that I have any first hand knowledge about rats and sinking ships.  Where do they go anyway?
I digress.  Why are they leaving the industry?  Primarily for one reason:  They can’t afford to stay.  In other words, the real estate business as it is today is not profitable at all for many of us, and only marginally profitable for …

It’s almost time to start our Zero2Hero Agent Challenge 2010, but it’s not too late to for you to enter.  We already have a good sized field of contestants and we hope to get started soon.  So far we have agents from Georgia, California, Hawaii, Florida, Michigan, Idaho, Minnesota, Nevada, Texas, and even one from Hong Kong.   We have agents from big cities and small towns.  We have new agents, and agents starting over.  From national franchises and local independents.  In short, we have a great sample of the real …

Okay, I’ve spent a couple of weeks “teasing” you about the Zero2Hero Agent Challenge 2010 contest.  Good news is we now have about half the contestants we need, so there’s still time to enter!  I know there are many of you out there who are hesitating… Part of you wants to be a part of the contest but you’re scared.  Or maybe you want to know a little more before going for it.  So, I thought it might be a good idea to tell you a little more about what …

Last week I announced plans for a national agent competition that our company is hosting.  I threw it out there using a lighthearted, humorous approach… and for whatever reason, the response has been horrible.  Now I realize that this isn’t American Idol and I don’t expect 20,000 people to turn out for an audition like they did in Chicago on last Tuesday night’s show… but I know there are some of you reading this article who are struggling in your practice.
Maybe the idea of admitting to being a “Zero” was …

Identify & Obliterate Six Barriers to Your Success!
It’s the beginning of yet another year, and as many of us sit with pencil in hand we might be thinking…”Should I even bother to set new goals again this year…and if so… will it even make a difference?
At the beginning of every year we all start out at zero….and it seems daunting to look at next December and wonder how we are going to “get there”! Will we beat this year’s numbers? Will this be the first year that you will really …

Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound. Look! Up in the sky! It’s a bird. It’s a plane. It’s Agent Hero!
Yes, it’s Agent Hero — one frustrated agent who, only months ago, was either starting from scratch or thinking of quitting real estate altogether.  A total “Zero” in the eyes of other agents, and even in her own eyes.  But then, just a few short months later, with the help of only a few super-technology gadgets, some super-agent …

Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately.  So what factors should influence your decision-making process?
To be perfectly honest, my company didn’t know the answer to that question, so we conducted a survey.  We queried half a million real estate professionals and discovered that the vast majority of agents choose a brokerage for only five reasons, and we’ve made it our mission to excel in all five areas.

1.  …