As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace. It is a great way to establish rapport with a potential client, and to become the go to person for that community.

Steamboat Springs has a reputation as being one of the friendliest resort towns in the USA. The townspeople have a tradition of genuinely caring for each other, an “Old West” ranching tradition, that is engrained in the soul of the community. And, they are proud of it.

When you are marketing luxury real estate, here is a fun way to impress your clients while driving them from property to property. Why not offer them an espresso?

Understanding the mindset of your high net worth clients is a high priority when you are marketing luxury real estate. The ability to temporarily step out of your own mode of thinking and see the world through they eyes is one of the keys to becoming a market leader. It is essential to maintaining any great relationship.

In marketing luxury real estate always keep this vitally important concept in mind: When Your Marketing and Branding Is Enchanting It Accelerates the Speed of Trust and Enables You to Close More Transactions

In Part 1 of this article series we differentiated Enchantment Marketing from what many luxury real estate marketing professionals claim as “exceeding expectations”. Consumers have come to expect less and less professionalism from service providers. We advised you not to fall in the trap of thinking that delivering excellent service and exceeding these lower expectations is the same as enchantment marketing.

THE RE/MAX SAGA CONTINUES…

Many of you may recall that two years ago Re/Max legal department sent me a cease and desist letter demanding that I redesign our company’s yard signs. It was their contention that they own a trademark on all uses of red over white over blue on yard signs. Seriously — I’m not kidding — they honestly do!

Okay, you can stop laughing. There’s more…