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8 Marketing Tips for Luxury Real Estate Marketing Professionals

17 June 2009 by Ron & Alexandra Seigel 469 views 8 Comments
8 Marketing Tips for Luxury Real Estate Marketing Professionals

Here are eight marketing tips to thrive in all market conditions for luxury real estate marketing professionals and all others who are intent on thriving:

1. ADAPT: GO FISHING WHERE THE FISH ARE BITING

Change your perspective by ignoring the bad news. The fact is that there is a MARKET. Find the good news, what is selling and where it is selling. All this information is available from your title company. In other words, go where the fish are biting instead of lamenting that the old fishing hole is yielding next to nothing. Those who succeed in every market understand adaptability. It is adapting that makes a race survive.

2. DIVE INTO SOCIAL MEDIA

It is ridiculous that agents are crying for leads and business when social media is so easy. Only 33% of you try it. Of that 33% very few actually connect with their new found contacts. You have the whole world to connect to! Someone is looking for the very house you are marketing.

3. CREATE CO-MARKETING OPPORTUNITIES

Get to know more local business owners. Talk to everyone about your services. Find out how you can be of assistance to them.

4. LEARN MORE

Read other people’s blogs. Learn something new. Take the Yoga class you have been putting off. Take some art classes. Find new interests. There is a whole world out there to explore. The people you meet usually buy and sell homes or know someone who is ready to do so.

5. BECOME A RESOURCE

Instead of a having a “what’s in it for ME mentality, try a “what’s in it for YOU” and how you can help. You will be amazed that people will actually go out of their way to help you, too.

6. STAY POSITIVE

Nothing is more important that maintaining your optimism. Get to know your marketplace like the back of your hand. This will give you inner confidence. Look for what is perfect about your marketplace right now.

7. DELEGATE

Delegate what you don’t absolutely love to do. Spend your time in the field meeting more people, and talking to people. Find out what is on their mind and shape your marketing and your prospecting in accordance.

8. REPEAT, KEEP PRACTICING THESE STEPS IN EVERY MARKET!

Check Out Personal Branding Case Studies

GET FLUENT. GET AFFLUENT!

JOIN OUR LANGUAGE OF LUXURY GROUP ON:

Proxio, BrokerAgentSocial, Plaxo, Linked In, ActiveRain, RealTown, Facebook

FOLLOW US ON TWITTER: LuxuryMarketing

2. DIVE INTO SOCIAL MEDIA

It is ridiculous that agents are crying for leads and business when social media is so easy. Only 33% of you try it. Of that 33% very few actually connect with their new found contacts. You have the whole world to connect to! Someone is looking for the very house you are marketing.

3. CREATE CO-MARKETING OPPORTUNITIES

Get to know more local business owners. Talk to everyone about your services. Find out how you can be of assistance to them.

4. LEARN MORE

Read other people’s blogs. Learn something new. Take the Yoga class you have been putting off. Take some art classes. Find new interests. There is a whole world out there to explore. The people you meet usually buy and sell homes or know someone who is ready to do so.

5. BECOME A RESOURCE

Instead of a having a “what’s in it for ME mentality, try a “what’s in it for YOU” and how you can help. You will be amazed that people will actually go out of their way to help you, too.

6. STAY POSITIVE

Nothing is more important that maintaining your optimism. Get to know your marketplace like the back of your hand. This will give you inner confidence. Look for what is perfect about your marketplace right now.

7. DELEGATE

Delegate what you don’t absolutely love to do. Spend your time in the field meeting more people, and talking to people. Find out what is on their mind and shape your marketing and your prospecting in accordance.

8. REPEAT, KEEP PRACTICING THESE STEPS IN EVERY MARKET!

Check Out Personal Branding Case Studies

GET FLUENT. GET AFFLUENT!

JOIN OUR LANGUAGE OF LUXURY GROUP ON:

Proxio, BrokerAgentSocial, Plaxo, Linked In, ActiveRain, RealTown, Facebook

FOLLOW US ON TWITTER: LuxuryMarketing

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8 Comments »

  • Scott said:

    This has been a very nice article and could really help out all realtors in enhancing their marketing skills. It should somehow follow the principle of doing feature+benifits presentation. other than that, Realtor Websites should also be competitive since there are a lot of realtors heading to the internet for the very reason that they can do multi-tasking and still get the same and even better results.

    Scott

  • John said:

    Web Consulting has been very helpful especially launching a new realtor site. Affiliate Program can be very essential to expand your linkage and marketability.

    John

  • Mike said:

    It was a great interaction with two brilliant ideas. I’ve been reading this article for quite sometime and have been waiting for comments. Now I’ve seen that we have one thing in common, promoting and enhancing Realtor Websites.

  • Matt said:

    This has been a great article and I do appreciate the comments since I was able to sort out some ideas. I was doing linkage for quite long now and been very successful espacially in Web Consulting . This has been a very helpful tool for a realtor in getting high results in launching a website.

  • Ron & Alexandra Seigel
    Ron & Alexandra Seigel (author) said:

    Thanks to all for your kind and insightful comments. We appreciate it. Wishing you all continued successes in your lives.

  • Rob Jenson said:

    Well Said. I enjoyed the article. It’s nice to have a healthy “back to basics” kind of reminder. It really is that simple, this business just seems to feel a heck of a lot crazier at times.

  • Ron & Alexandra Seigel
    Alexandra Seigel (author) said:

    Dear Rob:

    Thanks for your insightful comment. Wishing you continued success

  • negar said:

    Hello Genius :)
    Thanks alot for your great article .We need more information of your knowledge to be more successful;)
    Thanks alot

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