Marketing Luxury Real Estate:Skiing on Rodeo Drive in Beverly Hills
Once a month, we have a meeting in Beverly Hills. We always get there early to avoid traffic, have a fresh bagel right out of the oven, and peruse Rodeo Drive’s latest luxury windows. For us, it is a study/lesson in branding and seeing how our friends in the luxury industry are marketing themselves and their products.
This morning delighted us with the Jeddhi/Darth Vader look. And no doubt the force would be with you in a white on white ski outfit, and keep away the dark forces with that formidable helmet goggle gear. What a way to be noticed on the hills, and given the design of the helmet, not a hair would be out of place.
Wishing you all a great Thursday, Cheers, Ron & Alexandra
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