UPDATE: HouseValues acquires Realty Generator

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UPDATE: HouseValues acquires Realty Generator

10 November 2007 by Stefan Swanepoel Please wait View Comments

HouseValues.com has acquired 5-year old Realty Generator, a provider of marketing and technology solutions to real estate brokerage companies. Labeled as the “missing piece of the puzzle” Realty Generator offers brokerage companies a comprehensive Internet marketing system for cultivating their leads and managing their real estate business.

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Pierce Pola

Realty Generator, a provider of business and technology solutions to absolute acreage allowance companies.

Association Management Charlotte
Ryan Hartman

I had a love/hate relationship with HouseValues for a few years before eventually cancelling because of their failure to understand repeated requests for lead incubation enhancements.

Have been using Realty Generator for about 2 months and am very impressed by its back-end.(though there are a few minor shortcomings.)

This move could seriously help House Values, especially if they're able to offer the RG platform to single agents without broker financial involvement.