Want some valuable information to share with your contact database, post on your LinkedIn, facebook, add to your website, tweet and get out to every possible social network you can? Here it is!!!  I am posting this again!!!  Everytime I post it, I hear back from several veterans and/or family members who had life changing outcomes.
Every Year I post this information and will continue to do so as long as these programs are viable benefit programs for Veterans and their spouses.  There are two, little known, Veteran benefits available that; …

As a luxury real estate marking professional you are expected to know your product inside and out. Yes, the luxury home you are selling is a product and superior product knowledge is one of the factors that separate the sales pros from the amateurs. In marketing luxury real estate what you know is just as important as who you know.

As a luxury real estate marketing professional, do you have clients who are collectors of contemporary art? The more you understand about this category of art the more you will be able to connect and relate with those who appreciate it. The more these clients sense your connection on this subject the more likely they will be to refer you to their collector friends because you speak “their language”.

We were recently in Key Largo, Florida orchestrating a video shoot for our client, a luxury real estate marketing professional in Ocean Reef, which is an exclusive private community. We had the distinct pleasure of working with Frazier Nivens, the Emmy award winning film maker of “Sharks, Killers of the Caribbean”. Frazier has over 30 years of experience as a videographer and also as a diving instructor. He has produced thousands of videos above and below water.

In marketing luxury real estate, you need a website with a brand identity that not only looks distinct from your competition but also offers distinctive content. This requires that you develop your own unique voice as a real estate expert.

“What moron would hire you” says Larry King to an agent during a spoof interview. “I don’t care” says the Realtor.
Ouch! It’s a pity that the overall image of real estate agents remain at such low levels that some consumers actually feel that is a true reflection of the industry. Those of you reading this post are clearly way, way better than that, but unfortunately there are “others” out there that…well lets just say, like last week’s parody, the humor hits a nerve. (Go to this actual blog post …

The Holidays are approaching. There is a never ending to do list that seems to get multiplied this time of year. Is sending Holiday Cards something that should make that list? As a business coach, I say, YES! Sending greeting cards, including Holiday Cards is a way to show your appreciation and send well wishes to your clients. In fact, here are 5 reasons to make sure sending cards makes your Holiday to do list this year:

Show how much you care: The act of sending a card shows the …