It’s almost time to start our Zero2Hero Agent Challenge 2010, but it’s not too late to for you to enter.  We already have a good sized field of contestants and we hope to get started soon.  So far we have agents from Georgia, California, Hawaii, Florida, Michigan, Idaho, Minnesota, Nevada, Texas, and even one from Hong Kong.   We have agents from big cities and small towns.  We have new agents, and agents starting over.  From national franchises and local independents.  In short, we have a great sample of the real …

Friday morning 10AM: Less than 18 hours left till voting closes: Over 10,000 agents have already cast over 350,000 votes in the largest real estate vote ever. You can still vote today for the most recognized real estate franchise brands in your area.
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In 2010 you have a choice as a luxury real estate marketing professional: Stand Out or Bow Out! Consumers now have a plethora of choices and a scarcity of time. Your competition is just one click away. It is now an imperative to DIFFERENTIATE YOURSELF and instantly communicate your unique promise of value with laser sharpness, in a nano-second. Check out these personal and company branding videos:

Our digital world has brought about some wonderful efficiency in communication and has reduced costs. But, it has also made it easier to lose the personal touch which has now become a luxury. This opens up a tremendous opportunity for luxury real estate marketing professionals to gain a competitive edge by thinking like a contrarian.

Let’s face it.  As a broker, your number one job is recruiting agents.  Anyone who says otherwise doesn’t understand this business.  Our industry has an agent churn of 40%.  In other words, 40% of your agents will change brokerages this year.  If it’s less than that, you’re doing well.  And if you don’t continue to recruit, it is just a matter of time before you have no agents.
So, as a broker, which agents do you target?  Many brokers focus on recruiting top producers.  I don’t.  I recruit agents at every …

We are in the lead generation business. If you want to take control of your life and your business at a greater level, you must set up a system to generate great quantities of leads. By always having great quantities of leads, it will allow you to be highly selective in the people you work with. The truth is you will only be able to help a handful of people with regularity. These handfuls of people should be the best and most motivated clients – the ones who are sold …

I’m often asked what I think of open houses. Well, I think it’s as good a way to waste a Saturday afternoon as any. My advice is to just take a long nap and catch up on your sleep instead. It will advance your real estate practice a lot faster than an open house! Let me explain.
An open house is simply an advertising idea. Nothing more. Nothing less. As such, it should be evaluated like any other advertising idea. Cost per lead versus budget per lead. So how do we …