We are excited to announce that The Language of Luxury has been invited by our LOL media partner, Luxe Corp, to cover the Club e-Luxe International Summit in Paris on June 12, 2013. This is the premier annual event on marketing via digital media for the luxury goods and services industry. We will be broadcasting live from Paris online during and after the event.

Sometimes you need to go outside of the real estate industry to find the best (and simplest) systems for luxury real estate marketing coordination and listing coordination. We highly recommend Basecamp, a cloud-based project management software-as-a-service.

If you want to gain or sustain market leadership, as a luxury real estate marketing professional, pay close attention to market leaders in other luxury product and services fields. They can offer you invaluable clues. We watch Apple like a hawk because it is the most valuable company in the world, and also one of the best international luxury brands.

As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace. It is a great way to establish rapport with a potential client, and to become the go to person for that community. In our previous post,

One of the leading trends in the affluent sector that impacts luxury real estate marketing is the change in how the affluent define luxury. The affluent are becoming “value masters”, the new badge of smart consumers.

Every so often, in the course of writing the Language of Luxury Blog, we pause to reflect on the meaning of the word luxury. One definition of luxury can be summed up in the word, “rare”. When something is rare and beautiful it is uncommon, unusual, exceptional, atypical, extraordinary or singular.

In the realm of marketing luxury real estate is it important to understand that the client to whom you sell a primary residence in your local marketplace can also be a buyer of multiple homes in multiple locations as well as other types of properties. The question is: Will you benefit from this by earning multiple commissions?