Great luxury real estate personal and company branding is all about telling a great story that engages your target market, establishing trust by building credibility and sparks word-of-mouth advertising. High net worth consumers are interested in knowing about your history, your roots; they want to know about your provenance.

Inspired by a new definition of luxury, “supplement of the soul”, we embarked upon a very exciting journalistic journey in this article series. We discovered one of the most important universal principles that must be applied in your luxury real estate marketing practice if you sincerely desire to gain or sustain market leadership.

In Part 1 of this series, we shared an inspired definition of luxury, “Supplement of the Soul”. This prompted us to do some soul searching for this article series and define a universal principle that, if applied objectively, can give you a tremendous competitive edge as a luxury real estate marketing professional.

Marketing luxury real estate is just as much an art as it is a skill. In this article series, we will cover the key principles of the art of photographing luxury real estate.

Your Lead Listing Photo Must be a “Wow”
Marketing luxury real estate is just as much an art as it is a skill. In this article series, we will cover the key principles of the art of photographing luxury real estate.
For the vast majority of luxury real estate marketing professionals it would be unconscionable to submit a listing to the MLS without photos. Recent studies have proven that adding photos can increase the sales price of a home by 3-5%. Yet, far too many luxury agents provide mediocre photos …

Staging the entry to a luxury home, condo or estate is very important. Many elegant homes feature topiaries flanking the front entrances. However in the winter months, where flowers don’t grow, or for those who want low maintenance plants, here is a clever and artistic solution.

In this third post about the beginner’s mind, we leave you with a single, highly focused thought, in the Zen tradition, for those who market luxury real estate.