Each generation is unique – they react differently to and change what previous generations have done over time. With this understanding in mind, I find it valuable to not only appreciate where our own generation, and those generations before us, has come from, but also what to expect and how to work with the coming generations. Each generation approaches challenges differently and as a result, solutions are obtained differently. That is not to say that one solution is better than another, it is just to make note that if a …

The luxury goods market is conservatively estimated to be 359 billion dollars. It is actually up 6% from last year, according to American Express. After a long period of not spending luxury buyers are obviously getting over their “frugal fatigue which bodes well for those engaged in marketing luxury real estate.

If you need a mental boost and a new perspective on your luxury real estate marketing practice, here is a tip for you. Get the idea that you are a man or woman living in China and you are granted the wish of stepping into YOUR life, taking over YOUR exact set of circumstances including your business. See YOUR life from their perspective with fresh, appreciative eyes. Wouldn’t you jump at the opportunity of getting to be YOU?

Keeping up with the speed of change in technology, as a luxury real estate marketing professional, can be a daunting task. But, to some extent, it has become an imperative to stay competitive. For example, new entrants in the luxury real estate field, such as tech savvy executives from corporate America, offer a new challenge to complacent incumbent market leaders who have not adapted rapidly enough to the new rules.

Differentiating yourself from others in your area who specialize in marketing luxury real estate comes down to adding value in your service that your competition does not. Here is an example of added value that differentiates the Ritz Carlton Dallas from all the other luxury hotels in that city.

Yesterday, I (Alexandra) had the privilege of attending and speaking at the 5th annual AFIRE conference held in Scottsdale Arizona. This conference brings together a group of real estate’s leading women to create a three day networking experience. It covers “the latest in technology, hot issues that will influence us now and in the future, what’s happening on the international scene, strategies for working across generations, and most importantly, how to create and maintain a positive attitude. (2011 program notes).”

Contrarian thinking is one of the factors that separate market leaders from the rest of the pack. For luxury real estate marketing professionals who wish to dominate an underserved market niche, here is an example of a billion dollar company that has done just that by thinking differently.