The Holidays are approaching. There is a never ending to do list that seems to get multiplied this time of year. Is sending Holiday Cards something that should make that list? As a business coach, I say, YES! Sending greeting cards, including Holiday Cards is a way to show your appreciation and send well wishes to your clients. In fact, here are 5 reasons to make sure sending cards makes your Holiday to do list this year:

Show how much you care: The act of sending a card shows the …

The Human Element.

As I mentioned before, having the best technology in the world — having an endless supply of new inbound customers — won’t help you at all if you don’t have the basic skills needed to turn those opportunities into closed transactions. That’s where the human element comes in.
I believe that there are several fundamental things that a Realtor® must have if he is to become a master listing agent. Just as the technology is crucial to success, so …

Putting All The Pieces Together
In the previous chapters we’ve discussed all the various elements or components of what I believe to be the best listing presentation you’ll find anywhere. I’ve determined not to give you just the listing “pitch”, but rather to give you the entire presentation — from the initial preparations you must make, to the underlying theory, to the preparation required to become the top listing agent, to my actual presentation itself: the actual what-to-say and how-to-say-it.
In this …

Introducing My Secret Weapon!
If you recall from the last chapter, we were in the middle of making our presentation to a seller. We’ve discussed the two approaches — the traditional or price approach and the traffic approach. We’ve helped him understand why the traffic approach works and why it sells houses in half the time while netting more money.
Next I tell the seller that if he’s like most of my clients, he’ll want to know how I intend to market his …

Why do some luxury real estate marketing professionals fare well in all economic conditions? The keys lie in two important words embodied by Ferrari, one of the most prestigious luxury brands on the planet: Authenticity & Certainty!

Boutique luxury real estate marketing firms and high powered teams can have a distinct competitive advantage over the larger firms if they position themselves to appeal to the right target market, those who appreciates what a smaller firm or team can offer. Consider the difference between two brands of premium chocolate: Godiva and NōKA.

My motto for the past 3 years has been ‘Life Is Better When You Share.”   I have been blessed in so many ways by my mentors across the country who share their ideas, bountiful energy, optimism and strategies with me.  I have also been blessed with great friends and family who share their time, love, encouragement, resources and “things” with me.
Having “things” is wonderful, but what do we really need to survive?  How can we help each other right now and help our clients acquire the things they need and get rid …