When you break a Real Estate Agent’s business down, there are only four ways to increase production. There are four proven avenues toward increased gross revenue.The four ways to increase production are:

Number of contacts
Method of contacts
Quality of the prospect
Quality of the presentation

When you begin working on any one of these, you have…

Last year November, the Realtor® Property Resource (RPR) announcement by the National Association of Realtors® (NAR) shook the industry. NAR had just reached an agreement with Lender Processing Services (LPS) and announced their plans on launching the Realtor® Valuation Model (RVM) in hopes that it will become the “gold standard” used by financial in the majority of online valuations.

For a detailed account on Automatic Valuations Models (AVM) and the events that led up to the creation, the structuring, the benefits and the concerns of RPR read the latest edition of …

As a luxury marketing professional it is important to develop a strategy to achieve your goals. A strategy is not a tactic. Tactics are means of achieving immediate goals. A strategy is a long term plan of action.To strategize is to make a deliberate choice of direction which will affect the outcome of your goals. And, that is the power of strategy.

Tired of endlessly riding in cars with buyers? Don’t think you can endure another frustrated seller calling? No problem. Start your very own relocation company. It’s so easy I’ll bet that after you read this you’ll wonder why you never thought of it.
First, let’s think about what a relocation company is at its very core. It is a company that attracts people who are relocating, and helps them find real estate professionals taking the stress out of moving. …

Touch screens on computers have been in development for years. But, they did not reach a critical mass in terms of consumer use until the iPhone, and recently, the iPad was introduced by Apple. Soon touch screens will become ubiquitous on many types of devices. At Napa Consultants, International we anticipated this trend and have been designing our clients’ web sites to be “touch-friendly” for luxury real estate marketing.

The stunning sales velocity that Apple has achieved with the iPad (1 Million iPads in just 28 days) is truly inspiring. As a luxury real estate marketing professional, when you study and stay focused on these kinds of results you will attract more of what you want for yourself.

I can’t even count how many times I’ve heard Sellers start pricing discussions with the statement, “We really need to net this amount of money.” The declaration usually goes hand-in-hand with the Seller’s instruction to “Try this price, I don’t want to give it away,” which is usually followed by the caveat, “We can always come down later, but we can never go up.”
If you allow yourself to be swayed by a Seller’s need to start higher than the property should be priced, you set yourself up for a costly …