Want some valuable information to share with your contact database, post on your LinkedIn, facebook, add to your website, tweet and get out to every possible social network you can? Here it is!!!  I am posting this again!!!  Everytime I post it, I hear back from several veterans and/or family members who had life changing outcomes.
Every Year I post this information and will continue to do so as long as these programs are viable benefit programs for Veterans and their spouses.  There are two, little known, Veteran benefits available that; …

In Part1, we asked: “Is It Time to Refresh Your Brand?”

Here are five questions that will help you evaluate if it is time to refresh your brand as a luxury real estate marketing professional. If you answer yes to any of these questions the time to refresh your brand is now!

When is it time to refresh your brand? You definitely should re-think and refresh your branding at least every seven years. This applies to luxury real estate marketing agents and brokerage companies as well. Brands need to evolve and keep up with changes within their target market and also learn to reach new audiences. A good example of a complete brand makeover is Abercrombie & Fitch.

What if you could take a listing over the phone?
Yes, you read it right! In fact, I’ve taken roughly 85% of all my listings over the phone! And you can do the same thing using this approach! No kidding! Remember, the seller just wants to get the most money for his home in the least amount of time. The last thing he wants is your PowerPoint presentation on his kitchen table.
Okay, so you have the listing appointment and the …

In luxury real estate marketing the top three players typically own the lion’s share of the business. For those of you who are aiming for market leadership and are interested in overtaking the incumbent market leaders in your area or niche, here is your recipe for success.

We recently interviewed a potential personal branding client who is determined to specialize in luxury real estate marketing and focus exclusively on the upper-tier of the price range in her marketplace rather than all price points. It was refreshing to hear how passionate she is about her pursuit of market leadership. She is bound and determined to compete on the basis of being more “in the know” about her marketplace than her top competitors.

As a luxury real estate marketing professional, what good does it do you if you are #1 on Google search results if you do not provide accurate answers to users’ search queries or are inaccessible when the user calls or emails you? What is the point of achieving this status if you do not present your personal brand with authenticity? While it is true that you get more “at bats” it doesn’t mean that you automatically get more business. Accessibility, Authenticity and Accuracy are three keys to your success that will help you achieve market leadership.