As a luxury real estate marketing professional, do you have clients who are collectors of contemporary art? The more you understand about this category of art the more you will be able to connect and relate with those who appreciate it. The more these clients sense your connection on this subject the more likely they will be to refer you to their collector friends because you speak “their language”.

We were recently in Key Largo, Florida orchestrating a video shoot for our client, a luxury real estate marketing professional in Ocean Reef, which is an exclusive private community. We had the distinct pleasure of working with Frazier Nivens, the Emmy award winning film maker of “Sharks, Killers of the Caribbean”. Frazier has over 30 years of experience as a videographer and also as a diving instructor. He has produced thousands of videos above and below water.

In marketing luxury real estate, you need a website with a brand identity that not only looks distinct from your competition but also offers distinctive content. This requires that you develop your own unique voice as a real estate expert.

Commoditizing Real Estate and Disintermediation of Real Estate Agents
I am surprised that this discussion has surfaced again… that speculation on whether the real estate transaction will be completely automated and that like travel agents and book retailers, Realtors® have become a dying breed and will disappear completely.
Not true.
Yes of course, Technology, the Internet, Social Media, Mobile Media, Real Time, QR codes, Augmented Reality, and Location-based Services, etc, etc. have already and will continue to play an enormous role in the future of the real estate business. Few people have been …

For my final installment in this 20-part series, I’d like to leave you with one guiding principle that will make you more money, or save you more money, than all the rest. (Isn’t saving money the same as making it? My wife tells me it is when she gets back from the mall.) Anyway, here it is: Lose the overhead.
What do I mean? Think about it: If you want to increase your bottom line, there are really only …

Marketing ideas with zero or low cost are easier to conceive when you follow your passion. Anyone can develop business in their luxury real estate marketing practice with money. But, some of best results can be achieved without spending a dime. Here is an example of a low cost promotional idea that cost an agent very little but yielded big results.

Everywhere you look today, brokerages are trying to make the transition to electronic document storage. Data storage companies are happy to help you spend your hard earned money on their various solutions. Complete systems to handle the task range from just under $10,000 to well over $40,000, depending on the amount of storage you intend to use, whether you intend to store on-site or off-site, the hardware you purchase, and many other options. Starts making the old manila files look …