My motto for the past 3 years has been ‘Life Is Better When You Share.”   I have been blessed in so many ways by my mentors across the country who share their ideas, bountiful energy, optimism and strategies with me.  I have also been blessed with great friends and family who share their time, love, encouragement, resources and “things” with me.
Having “things” is wonderful, but what do we really need to survive?  How can we help each other right now and help our clients acquire the things they need and get rid …

Short and sweet.  HAFA is an acronym for Home Affordable Foreclosure Alternatives.  It is so important that we know how to advise our clients in this changing market.  With 1 out of every 7 home owners not paying their mortgages and 1/4 of home owners under water in their mortgage situation, we have to be knowledgeable and prepared to advise our clients, friends, family members and, in some cases…ourselves.
Look around your neighborhood. 1 in 7 home owners are not paying their mortgage in your own neighborhood and the banks are halting foreclosures …

Swanepoel Trends Report Opens Research for New 2011 Report
Ever since the introduction of the Internet in real estate in 1995 speculation about a new business model for the real estate market has been rampant.
There was a surge of innovation in the late 1990s touting disintermediation, reduced commissions and a more automated and streamlined transaction by using the Internet. Most of that did not materialize as a result of the now infamous “dotcom” crash of 2000. Most of the new business models at the time disappeared although a few interesting companies …

A Lethal Listing Presentation (continued)
In the previous chapter we covered the traditional listing approach in detail. If you recall, I call it the “Price Approach” because it relies on the price to sell the home. Now allow me to introduce you to a brand new approach — the Traffic Approach.
The Traffic Approach
To understand the traffic approach, we need to turn our attention again to the “reasonable range.” Real estate is entirely different from liquid investments with absolute values. For …

In luxury real estate marketing the top three players typically own the lion’s share of the business. For those of you who are aiming for market leadership and are interested in overtaking the incumbent market leaders in your area or niche, here is your recipe for success.

We recently interviewed a potential personal branding client who is determined to specialize in luxury real estate marketing and focus exclusively on the upper-tier of the price range in her marketplace rather than all price points. It was refreshing to hear how passionate she is about her pursuit of market leadership. She is bound and determined to compete on the basis of being more “in the know” about her marketplace than her top competitors.

As a luxury real estate marketing professional, what good does it do you if you are #1 on Google search results if you do not provide accurate answers to users’ search queries or are inaccessible when the user calls or emails you? What is the point of achieving this status if you do not present your personal brand with authenticity? While it is true that you get more “at bats” it doesn’t mean that you automatically get more business. Accessibility, Authenticity and Accuracy are three keys to your success that will help you achieve market leadership.