In Part1, we asked: “Is It Time to Refresh Your Brand?”

Here are five questions that will help you evaluate if it is time to refresh your brand as a luxury real estate marketing professional. If you answer yes to any of these questions the time to refresh your brand is now!

When is it time to refresh your brand? You definitely should re-think and refresh your branding at least every seven years. This applies to luxury real estate marketing agents and brokerage companies as well. Brands need to evolve and keep up with changes within their target market and also learn to reach new audiences. A good example of a complete brand makeover is Abercrombie & Fitch.

Here is a very cool application I found and it’s free!  NewsGeni.us is now offering a Facebook App that allows you to have the latest real estate news automatically posted to your Facebook “Wall” in real time!  You have the ability to turn it on and off any time you want and you can delete any items you don’t want your friends to see.  Very, very cool.   Talk about looking like the market expert to your circle of influence!  This is a “must see”!  Click here to check it …

Marketing luxury real estate requires creating emotional rapport with your high net worth clients. The more your clients know that you understand their challenges, their interests and what they do to pursue happiness the quicker you can establish rapport and build trust. In fact, the speed of referrals is directly proportionate to the speed of trust that can be established through emotional branding.

The picture above was taken in our local neighborhood here in the Santa Barbara area. It tells an important story about our economy, but not necessarily the story you may have in mind. It is a manifestation of a mega-trend, a wave of change in the delivery and distribution of movies, a change that has been coming for over twenty years.

How you are perceived by potential clients as a personal or company brand is a major factor in the decision making process of hiring you as a luxury real estate marketing professional. In Part 1 of this blog series, we showed the seven most important factors that car buyers consider when choosing a new car. We explained that Mercedes Benz has regained its dominance over other all other luxury cars in the battle of perception.

In luxury real estate marketing, brand perception is an extremely important determining factor for consumers when selecting an agent to assist them in buying or selling a home. Have you taken the time to consider how you are perceived by potential clients? What do you stand for in the minds of your target market?