Each generation is unique – they react differently to and change what previous generations have done over time. With this understanding in mind, I find it valuable to not only appreciate where our own generation, and those generations before us, has come from, but also what to expect and how to work with the coming generations. Each generation approaches challenges differently and as a result, solutions are obtained differently. That is not to say that one solution is better than another, it is just to make note that if a …

In Part1, we asked: “Is It Time to Refresh Your Brand?”

Here are five questions that will help you evaluate if it is time to refresh your brand as a luxury real estate marketing professional. If you answer yes to any of these questions the time to refresh your brand is now!

When is it time to refresh your brand? You definitely should re-think and refresh your branding at least every seven years. This applies to luxury real estate marketing agents and brokerage companies as well. Brands need to evolve and keep up with changes within their target market and also learn to reach new audiences. A good example of a complete brand makeover is Abercrombie & Fitch.

Last week we started a discussion on RealBlogging on “What words best describe…” the past decade. After several interesting contributions, we’ve selected what we believe to be the Top 40 mentioned. Now, we would like to find out from you, from the Top 40, what are the 10 best words.

In many instances this parody hits so close to real life that it’s funny and painful at the same time. I think you will enjoy the humor. (Go to this actual blog post to view the video on RealBlogging).

If you can’t view the above video in the blog post follow the link at the bottom of the blog post to view it on YouTube : Stop Using Social Media Mom

Boutique luxury real estate marketing firms and high powered teams can have a distinct competitive advantage over the larger firms if they position themselves to appeal to the right target market, those who appreciates what a smaller firm or team can offer. Consider the difference between two brands of premium chocolate: Godiva and NōKA.

In a city with more than seven million residents, space is a very precious commodity. So when you have nowhere to go and your options are limited, creativity is born.

Hong Kong architect Gary Chang has literally turned a shoebox apartment of only 340 sq ft into 24 different rooms using of a series of sliding walls.