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General, Real Estate Technology, Real Estate Trends, Social Media/Internet »

[28 Dec 2010 | 11 Comments | | by ]

Two weeks ago we started a discussion on RealBlogging on “What words best describe…” the past decade. The ides is to think up the best words or phrases that describe the past decade 2000-2010. After several interesting contributions, we’ve selected what we believe to be the Top 40 mentioned. From there we created the survey: Top 10 Words of the Decade. Below is the results of that survey:
Top 10 Words/Phrases of 2000-2010

Facebook
Google
Social Media
9/11
Foreclosures
“There’s an App for that!”
Blog
iPhone
Twitter
Green

What an interesting combination with Social Media and related sites taking several of the …

General, Inspirational, Real Estate Technology, Real Estate Trends, Social Media/Internet »

[13 Dec 2010 | 5 Comments | | by ]
Real Estate Trends Survey

Last week we started a discussion on RealBlogging on “What words best describe…” the past decade. After several interesting contributions, we’ve selected what we believe to be the Top 40 mentioned. Now, we would like to find out from you, from the Top 40, what are the 10 best words.

Featured Post, General, Inspirational, Real Estate Technology, Real Estate Trends, Social Media/Internet, Video »

[1 Dec 2010 | 2 Comments | | by ]

In many instances this parody hits so close to real life that it’s funny and painful at the same time. I think you will enjoy the humor. (Go to this actual blog post to view the video on RealBlogging).

If you can’t view the above video in the blog post follow the link at the bottom of the blog post to view it on YouTube : Stop Using Social Media Mom

Advertising/Marketing »

[28 Sep 2010 | One Comment | | by ]

Have you considered billboard advertising to establish your personal brand in your luxury real estate marketing practice? In most upper tier markets this just does not work. But, then there are other markets where billboard advertising can help you achieve top-of-mind status rather quickly. We saw this work quite effectively for our client, the reigning market leader in the most highly trafficked tourist destination in California, Napa Valley.

Featured Post, General, Real Estate Technology, Real Estate Trends »

[16 Dec 2009 | 3 Comments | | by ]
I’m Sick of Social Media

Rather. I’m sick of the term and the way professionals seek to use it. First of all, Facebook, Twitter et al. are channels, carrying only what’s fed into them. As such, they could be used as a marketing device, and in some cases they are. But like all marketing they need a strategy, the positioning of a product or service so that it is perceived to fill the need a consumer has. But these channels are also relationship builders, equivalent to what you do at Rotary, church, the neighborhood association and …

General, Social Media/Internet, Video »

[6 Dec 2009 | 2 Comments | | by ]
3 Big Reasons Why You Need To Be Plugged Into Social Networking

Episode # 58: Coach Tom Ferry shares some insights on the do’s and don’ts of social networking.
I am the first to confess that when I first saw Twitter and a host of the other social networks that I just didn’t get it. Frankly people from around the world were inviting me to become their “friend”.
Maybe it’s just me but the word “friend” has great significance in my personal space and I don’t make friends easily. I have thousands of acquaintances however it takes a while before I let someone in …

Advertising/Marketing, Buying & Selling A Home, General, Luxury Housing »

[4 Dec 2009 | 2 Comments | | by ]
Most Recognizable Real Estate Franchise Brands in the Nation?

Which are the Most Recognizable Real Estate Franchise Brands in the Nation?

Six months ago I wrote a blog post on ActiveRain titled The Changing Face of Real Estate Franchise Brands. The post garnished a lot of attention because I dared to compare and even more list in order the top 10 franchise brands. Then last month another blog post on ActiveRain titled Merge Creates One of the Largest Real Estate Franchises in Northern America exploded with over 155 comments as the debate continued about real estate franchise brands.

Real estate franchising …